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10 brand repositioning experts
These ten brand and marketing leaders have led or shaped rebrands and brand repositioning work inside the companies they worked for, as their own profiles describe. A reader can learn how companies plan and carry out a rebrand or repositioning from the inside.
Professionals to explore
01—10Aarthi Shivakumar
LinkedInExperience: Senior Director, Head of Brand & Creative Strategy · Happen Bank
Senior Director, Head of Brand & Creative Strategy at Happen Bank since March 2023. The profile says this person played a prominent role in shaping the company's transformation from LendingClub to Happen Bank. Other listed roles include Director- Performance Marketing Creative Strategy at LendingClub (2021–2023) and VP, Head of Creative & Positioning Strategy - New Product, Acquisitions, Portfolio and Rewards at Wells Fargo (2014–2017).
Angela Yee
LinkedInExperience: Director, Brand Strategy and Operations · Verisk
Director, Brand Strategy and Operations at Verisk since September 2024, with Senior Manager, Brand Strategy and Operations at Verisk also listed from 2021. The profile describes leading the global brand function, including corporate and employer brand teams and M&A integration, and lists developing and executing a 2021 global rebrand. Former Manager, Brand Marketing at ADP (2018–2021).
Ben Spencer
LinkedInExperience: Global Brand Marketing Director · Swift
Former Global Brand Marketing Director at Swift (2019–2025). The profile says this person launched EE and went on to rebrand Swift, the global banking cooperative. Other listed roles include Head of Brand Strategy, Brand Marketing and Planning, EE BT at EE (2012–2019) and Everything Everywhere, Head of Brand at Everything Everywhere (2011–2012).
Erin Swartz
LinkedInExperience: SVP Brand Marketing · Tennessee Titans
SVP Brand Marketing at Tennessee Titans since October 2024. The profile says that during a tenure at the Minnesota Vikings this person led a brand rebuild that resulted in the “Skol” brand and built the in-house creative agency, True North. Former Sr. Director of Brand, Marketing & Project Management (2022–2024) and Director Brand & Creative (2015–2022) at the Minnesota Vikings.
James Molloy
LinkedInExperience: VP of Brand, Integrated Marketing & AEO · Angi
VP of Brand, Integrated Marketing & AEO at Angi since July 2026, with VP of Brand & Integrated Marketing (US) (2024–2025) and VP of Brand & Integrated Marketing (Global) (2026) at Angi also listed. The profile says this person joined Angi, formerly Angie's List, in the aftermath of a problematic rebrand and retooled the brand proposition, identity and team. Former VP of Marketing at Talkiatry (2022–2024).
Kathryn Bathurst
LinkedInExperience: Head of Brand (BT Group, BT & EE) · BT Group
Former Head of Brand (BT Group, BT & EE) at BT Group (2019–2024) and Head of Brand at OVO since March 2025. The profile says this person has delivered multiple rebrand projects across big brands and is experienced in motivating specialist marketing teams and agencies through that change. Other listed roles include Senior Brand Manager at EE (2015–2019) and Brand Manager at EE (2013–2015).
Kerin Morrison
LinkedInExperience: Chief Brand and Customer Experience Officer · Newrez
Chief Brand and Customer Experience Officer at Newrez since February 2026. Former VP, Brand & Advertising at Discover (2022–2025) and Managing Director, Brand & Advertising at TD Ameritrade (2017–2022). The profile describes playing a lead enterprise role in creating a new purpose, values, value proposition and subsequent brand positioning of “Where smart investors get smarter” to unify the company and brand across audiences for the first time.
Lauren Rybacki
LinkedInExperience: Director of Brand and Media · OJO
Former Director of Brand and Media at OJO (2022–2023), where the profile says this person was brought in to lead the rebrand of OJO, including integrating recently acquired brands, and developed the full brand strategy covering purpose, messaging and positioning, resulting in visual and verbal brand guidelines. Director of Brand Strategy at Lumen Technologies since January 2024.
Sophie Locke
LinkedInExperience: Vice President, Global Brand Strategy Lead · Morgan Stanley
Vice President, Global Brand Strategy Lead at Morgan Stanley since March 2023; under that role the profile lists guiding an award-winning rebrand recognized with FCS Gold. Former Associate Strategy Director at OLIVER | The Brandtech Group (2022–2023), Senior Strategist at Design Bridge and Partners (2020–2021) and Strategist at Interbrand (2018–2019).
Teran Evans
LinkedInExperience: Global Head of Brand Design, Amazon Music · Amazon
Former Global Head of Brand Design, Amazon Music at Amazon (2020–2025), where the profile says this person led a 30+ person global team and spearheaded a global rebrand that boosted engagement by 15% across 20+ markets. VP of Brand Strategy & Affinity Partnerships at BECU since July 2025. Other listed roles include Vice President, Design & Experience at Panera Bread (2018–2020).
Choose the right perspective
Match the kind of change to yours, since renaming a company after a merger or spinout differs from refreshing the positioning and identity of an existing name. Also consider company scale and whether the person came at the work from brand strategy, creative or marketing, because each sees different parts of a rebrand.
Questions to take into the conversation
- 01How did you decide the brand needed repositioning rather than a lighter refresh?
- 02How did you bring leadership and employees along before the new brand launched externally?
- 03What did you measure to judge whether the rebrand or repositioning worked?
Reaching brand repositioning experts
How can I contact one of these brand repositioning experts?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 10 companies, including Happen Bank, Verisk and Swift, based on profile data retrieved on October 3, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach brand repositioning experts?
You choose the offer, starting at $5 per person. It includes Instant Expert's 20% fee, so an offer that pays the person $100 costs you $125. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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