Go-to-market
10 chief experience officers
These ten professionals serve as chief experience officers, each holding that title in their current role. Readers can learn how a chief experience officer shapes the customer, member or patient experience, organizes service teams and ties experience work to business results.
Professionals to explore
01—10Abby Godee
LinkedInExperience: Chief Experience Officer · Publicis Sapient
Chief Experience Officer at Publicis Sapient since 2022; her profile headline describes the role as Chief Experience Officer (EVP) with a focus on AI-driven transformation and on experience, strategy, data and platforms. She is a former Partner at Deloitte Digital (2018–2022) and former Chief Design Officer Consumer Lifestyle at Philips (2014–2015).
David Townsend
LinkedInExperience: Executive Vice President & Chief Experience Officer (CXO) · Quorum Software
Executive Vice President & Chief Experience Officer (CXO) at Quorum Software since 2025, and former Executive Vice President of Global Customer Care there (2018–2025). His profile describes a strategic focus on improving customer outcomes and process efficiency and a background in customer success, consulting services and software support. He was also Vice President, Consulting at Quorum Software (2011–2019).
EJ Kritz
LinkedInExperience: Chief Experience Officer (CXO) · DBSI
Chief Experience Officer (CXO) at DBSI since 2025, and Executive Experience Officer (EXO) there in 2024–2025. The profile describes DBSI as a retail experience and design/build firm and says EJ leads a team that designs experience solutions for financial services, retail and healthcare companies. Former EVP, Customer Experience (CX) & Training Programs at ath Power Consulting (apc) (2021–2024).
Horacio Garcia-Korosec
LinkedInExperience: Chief Experience Officer · Del-One Federal Credit Union
Chief Experience Officer at Del-One Federal Credit Union since 2026. His profile says he leads the strategy and execution of member experiences across the credit union, turning member insights into practical improvements to service and processes, and oversees the Contact Center. He was Vice President of Member Experience and Strategy at Del-One Federal Credit Union (2024–2026).
Mary Ann Brody
LinkedInExperience: Chief Experience Officer · Devoted Health
Chief Experience Officer at Devoted Health since 2026, and former VP, Experience (2024–2026) and Head of Member Experience and Engagement (2020–2024) there. Her profile describes her Vice President of Experience role as leading cross-functional teams responsible for digital strategy, service design and end-to-end member experience.
Matt Hall
LinkedInExperience: Chief Experience Officer · Smile Brands Inc.
Chief Experience Officer at Smile Brands Inc. since 2022. His profile says he leads the company's efforts to continually improve the experiences of providers, team members and patients. He is a former Chief Marketing & Growth Officer at West Dermatology (2021–2022) and former President & Chief Operating Officer at Wellfit Technologies (2017–2020).
Melissa Cade
LinkedInExperience: Chief Experience Officer · Chartway Credit Union
Chief Experience Officer at Chartway Credit Union since 2024, and Chief Retail Officer there since 2024. Her profile says she provides strategic leadership for the branch network, call center operations and member experience teams. She was SVP Product Innovation (2022–2024) and SVP Member Solutions Services (2015–2022) at Chartway Credit Union.
Michael Aquillo
LinkedInExperience: Chief Experience Officer VP Member Services · Union Rural Electric Cooperative, Inc. (URE)
Chief Experience Officer VP Member Services at Union Rural Electric Cooperative, Inc. (URE) since 2001. His profile says he is responsible for the overall member experience and for influencing companywide performance beyond the traditional member services silo. He is a former Manager, Customer Service at Great American Fun Corporation (1995–2000).
Steven Bayer
LinkedInExperience: President & Chief Experience Officer · Nice Healthcare
President & Chief Experience Officer at Nice Healthcare since 2023, and Chief Experience Officer there from 2021 to 2023. His profile describes Nice Healthcare as an integrated primary care clinic. He is a former VP Product at Omada Health (2020–2021) and former Chief Product Officer at Physera (2019–2020).
Ulla Kuukka
LinkedInExperience: Chief Experience Officer (CXO) at Oy Apotti Ab · Oy Apotti Ab
Chief Experience Officer (CXO) at Oy Apotti Ab since 2021, and Director Of Customer Relations there in 2021. Her profile describes Apotti as a nonprofit social and healthcare information system. She is a former Europe & Nordic Health Industry Consulting Lead, Senior Manager at Accenture (2013–2021).
Choose the right perspective
Pick someone whose setting resembles yours, since experience work at a health care provider, a software company and a member-owned financial institution involves different customers and channels. Ask whether their remit covers marketing, contact centers or product design, because the chief experience officer role is scoped very differently from one company to the next.
Questions to take into the conversation
- 01What should a chief experience officer own on day one, and what should stay with marketing, operations or product?
- 02Which customer experience measures do you trust most when deciding where to invest?
- 03How do you get frontline and contact center teams to act on customer feedback?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
Request a correction or removal