Go-to-market
10 pricing and packaging experts
These ten pricing leaders have run pricing and packaging as heads, directors and vice presidents at the companies where they worked. A reader can learn how pricing leaders structure tiers and packages, plan pricing changes and work with sales and product teams on rollout.
Professionals to explore
01—10Andrew Yee
LinkedInExperience: Senior Director, Pricing & Packaging · Typeform
Senior Director, Pricing & Packaging at Typeform since September 2024, and formerly Senior Director, Pricing & Packaging at Seismic (2021–2024), Director of Pricing at Sage (2019–2021) and Director of Pricing Strategy and Operations at Elastic (2017–2019). The profile says he creates new pricing teams at pre-IPO and venture-backed SaaS companies as the first employee hired to focus on pricing, packaging and monetization.
Asaf Sepkuty
LinkedInExperience: Head of Pricing & Packaging · monday.com
Head of Pricing & Packaging at monday.com since January 2024. At Similarweb he was Head of Pricing & Packaging and Solution Operations (2023), Pricing & Packaging Manager (2022–2023) and Pricing & Packaging, Senior Business Analyst (2021–2022); he was also Manager, Strategy & Change at KPMG Israel (2019–2021).
Brad Bray
LinkedInExperience: Vice President, Global Pricing and Packaging · PTC
Vice President, Global Pricing and Packaging at PTC since November 2021, where the profile says he leads a pricing and packaging team combining strategic pricing, pricing operations and execution, and pricing analytics, and drives GTM aspects of the organization's transition to a SaaS business model. He was also Senior Director, Pricing Analytics and Decisioning at PTC (2017–2021) and Senior Director, Global Pricing and Licensing at Progress Software (2014–2017).
Ethan Dahlberg
LinkedInExperience: Head of Packaging & Pricing · Qualtrics
Head of Packaging & Pricing at Qualtrics since June 2024, where the profile says he leads the team responsible for packaging and pricing globally for all company revenue, software and services. He was Principal Business Planner at Qualtrics (2022–2024), and at Microsoft he was Senior Business Planner - Microsoft Teams (2020–2022) and Senior Business Planner - Microsoft 365 Apps (2017–2020).
Jeff Curran
LinkedInExperience: Head of Pricing and Packaging · Miro
Head of Pricing and Packaging at Miro since October 2025, and formerly Senior Director, Pricing and Packaging at Zendesk (2023–2025). At Zendesk he also held Senior Director, Business Strategy and Operations (2022–2023) and Director, Business Strategy and Operations (2020–2022), and he was Director of Business Operations & Strategy at OpenView (2019–2020).
Jonathan Ford Jr
LinkedInExperience: Sr. Director, Product Pricing & Packaging Strategy · AppFolio
Sr. Director, Product Pricing & Packaging Strategy at AppFolio since December 2022, where the profile says he owns product pricing, pricing strategy and pricing execution. Since August 2026 he has also been Sr. Director, Growth Strategy and Development at AppFolio, with continued ownership of pricing and packaging and scope expanded to growth strategy, partnerships and corporate development; he was Business Initiatives Lead there from 2021 to 2022.
Keith Chung
LinkedInExperience: Sr. Pricing & Packaging Director · 1Password
Sr. Pricing & Packaging Director at 1Password since 2024, and formerly Sr. Director, Pricing & Monetization Strategy at Twilio (2023–2024), Sr. Director, Pricing at GitLab (2021–2022), Global Head of Pricing Strategy at Dropbox (2018–2021) and Sr. Director, Pricing & Packaging at Docusign (2015–2018). The profile says he has led teams responsible for pricing analyses, market research studies, pricing and packaging experimentation, and go-to-market execution.
Prashanth Venumbaka
LinkedInExperience: Vice President, Business Models and Pricing · SAP
Vice President, Business Models and Pricing at SAP since April 2026, after serving as Senior Director, Business Models and Pricing (2023–2026). The profile says he leads packaging, pricing and business models spanning business applications, data and analytics, AI agents, and AI data and process access, and cites expertise in leveraging market research; he was also Senior Director, GTM and Product Marketing, SAP Business Technology Platform (2017–2023).
Sam Lee
LinkedInExperience: Head of Pricing Strategy and Operations · Snowflake
Former Head of Pricing Strategy and Operations at Snowflake (2020–2024), where the profile says he led the global monetization team and was responsible for managing pricing and packaging. He has been Head of Global Pricing and Commercialization at Stripe since July 2026, and was VP, Monetization Strategy & Operations at HubSpot (2024–2026) and Director, Pricing and Packaging at ServiceNow (2017–2020).
Zachary Schneider
LinkedInExperience: Pricing and Monetization Strategy Leader · Upwork
Former Pricing and Monetization Strategy Leader (2021–2023) and Director, Product Management, Monetization (2024–2025) at Upwork, and Pricing and Packaging Leader at BetterUp (2025); Senior Director, Global Head of Pricing at Finastra since February 2026. The profile lists, among its signature wins, +$70M Adjusted EBITDA attributed to pricing work at Upwork.
Choose the right perspective
Match the person's business model to yours, since pricing a self-serve product, an enterprise platform and a usage-based service call for different packaging and rollout approaches. Also weigh whether you need someone who built a pricing function from scratch or one who ran pricing changes inside a large existing team.
Questions to take into the conversation
- 01How do you decide which features go into each tier, and how do you test that before launch?
- 02How do you handle existing customers and grandfathering when you change prices or packaging?
- 03What role do sales, product and finance play in approving and rolling out a pricing change?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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