10 product-led growth experts

Experience: Head of Product Led Growth · Tempo Software

Head of Product Led Growth at Tempo Software since July 2025. She was Product Lead, Growth at Docusign (2023–2025), Principal Product Manager, Product Led Growth at Smartsheet (2019–2023) and Product Lead, Growth and Conversion Rate Optimization at Avvo (2014–2019).

Experience: Head of Growth Product · Notion

Head of Growth Product at Notion since July 2025; the profile says he leads a 50+ person cross-functional Growth organization and owns company-wide Self-Serve ARR goals across acquisition, activation, adoption, expansion and monetization. Other Notion roles listed are Growth Product, Monetization, Pricing & Packaging (2024–2025) and Monetization Product, Pricing and Packaging (2022–2024).

Experience: Product Growth Lead · Deel

Product Growth Lead at Deel since January 2026, with the founding role of Staff Product Manager, Growth at Deel also listed (2024–2026). Other roles include Senior Product Manager, Growth at Prezi (2019–2024). The profile describes building AI-powered growth products and the PLG systems that scale them, turning complex workflows into self-serve experiences.

Experience: Head of Product, Self-Serve Growth · HeyGen

Head of Product, Self-Serve Growth at HeyGen since March 2026, after serving there as Product Manager (2024–2026). The profile says she leads growth foundations, activation, conversion and monetization, and launched the HeyGen Pro plan, add-on credits ($0→$20M ARR), usage-based billing and API pay-as-you-go. She was Product Growth Lead at Pave (2021–2022).

Experience: Head of Product-Led Growth · Fireworks AI

Head of Product-Led Growth at Fireworks AI since August 2026. At MongoDB the profile lists Director, Product Management (2022–2026) and Lead Product Manager (2021–2022), and describes leading MongoDB's self-serve business as it scaled into the primary pipeline driver for the enterprise sales motion and a standalone revenue engine.

Experience: Senior Director of Product, Growth · PandaDoc

Senior Director of Product, Growth at PandaDoc since May 2025; the profile says he leads the Product Growth org, overseeing the self-serve business and PLG motion ($60M+ ARR), with a current focus on scaling PLG end-to-end and elevating freemium. He was Head of Product, Growth & Incubation at PandaDoc (2024–2025) and Head of Product, Growth at Rappi (2020–2021).

Experience: VP of Product-Led Growth (PLG) · BetterUp

VP of Product-Led Growth (PLG) at BetterUp since May 2023; the profile says she leads cross-functional teams across product-led, enterprise and DTC growth. She was VP of Growth at Open English (2022–2023), and at Spotify she was Director of Growth, Freemium (2020–2022) and Director of Growth, Subscriptions (2016–2020).

Experience: VP of Growth, GM of PLG for Slack and CRM · Salesforce

VP of Growth, GM of PLG for Slack and CRM at Salesforce since August 2026, alongside the role of VP of Growth Slack held since June 2024; the profile says he leads Slack's self-serve business with a product led growth strategy and is reigniting the product led growth engine for CRM. He was Sr. Director of Product Management - Growth at Docusign (2022–2024) and at Smartsheet (2021–2022).

Experience: Head of Product, Growth & Data · GitLab

Head of Product, Growth & Data at GitLab (2025–2026) and Head of Revenue Product at Suno since April 2026. Her profile says she owned self-serve and SMB ARR spanning both product-led and sales-assisted motions, and built and led growth product and product analytics teams across acquisition, activation, retention, monetization and product-led sales. She was Director, Growth & Monetization at Dropbox (2022–2024).

Experience: Head of Product Growth - B2B Self-serve · Canva

Head of Growth - Core Product at Canva since June 2025. His other Canva roles were Head of Product Growth - B2B Self-serve (2024–2025), Group Product Manager, B2B Growth and Revenue (2022–2024) and Product Lead, B2B Growth (2022). His profile describes scaling PLG and B2B self-serve at Canva and leading growth across activation, monetization and expansion.