10 CMOs in Healthcare Technology
New appointments dominate this group of CMOs in healthcare technology: eight took their current CMO seats in 2025 or 2026, at companies including NexHealth, Harrison.ai, Kipu Health, Maven Clinic and eMed, while Emmy Weber has held the title at Surgical Information Systems since 2015. Their companies serve medical practices, clinicians, behavioral health treatment centers, post-acute care and employers, so the right pick depends on who your buyer is.
Professionals to explore
Andy Goldberg
LinkedInExperience: Chief Marketing Officer · eMed
Andy Goldberg has been Chief Marketing Officer at eMed since 2026, which Andy describes as a B2B digital platform for GLP-1s. Andy was Executive Vice President & Chief Marketing Officer at New York Mets (2022-2025) and SVP, Global Brand Content & Platforms at American Express (2019-2022), and chairs the board of The Marketing Society, a fit for brand building in a new health category.
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Ariella Shoham
LinkedInExperience: Chief Marketing Officer · C8 Health
Chief Marketing Officer at C8 Health since 2025, a healthcare AI platform that puts institutions' best practices and quality data at clinicians' fingertips, Ariella Shoham was Senior Vice President of Marketing at Aidoc (2018-2025). Ariella was also Sr Director Global Marketing Software Monetization, Gemalto (2013-2017) and Director, Global Field Marketing (2009-2013) at Thales Cyber and Digital, useful for marketing AI to clinicians.
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Emmy Weber
LinkedInExperience: Chief Marketing Officer · Surgical Information Systems
A decade-plus in one CMO seat sets Emmy Weber apart: Chief Marketing Officer at Surgical Information Systems since 2015. Emmy describes healthcare IT marketing leadership across branding, communications, business development and partnerships with a focus on the client experience, which suits questions on keeping a healthcare IT brand and partner program consistent over many years.
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Jessie Babiarz
LinkedInExperience: Chief Marketing Officer · NexHealth
NexHealth, where Jessie Babiarz became Chief Marketing Officer in 2026, describes a front-office platform for scheduling, payments and patient intake that syncs with EHRs, trusted by more than 10,000 practices. Jessie was Senior Vice President, Head of Marketing & Growth at RSAC (2025-2026) and was Vice President Marketing (2022-2024), Senior Director of Monetization and Lifecycle Marketing (2020-2022) and Director of Monetization & Lifecycle Marketing (2019-2020) at Udemy.
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Jieun Choe
LinkedInExperience: Former Chief Product and Marketing Officer · Viz.ai
At Viz.ai, an AI-powered care coordination company, Jieun Choe was Chief Marketing Officer (2022-2024), then Chief Product and Marketing Officer (2024-2025) and Chief Operating Officer (2025-2026), and has been CEO & Board Director at Oxford Brain Diagnostics Ltd since 2026. Jieun fits questions on tying product and marketing together for clinical AI.
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Justin Steinman
LinkedInExperience: Chief Marketing Officer · Definitive Healthcare
Justin Steinman has held Chief Marketing Officer titles at four companies: ModMed (since 2025), Ensora Health (2024-2025), Definitive Healthcare (2020-2024) and GE Healthcare Digital at GE HealthCare (2013-2016). Justin was also Vice President & Head of Product and Solutions Management at Aetna, a CVS Health Company (2016-2020), and describes presenting to private equity boards.
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Justyna Evlogiadis
LinkedInExperience: Chief Marketing Officer · Kipu Health
Behavioral health treatment centers are the market for Kipu Health's software, and Justyna Evlogiadis has been its Chief Marketing Officer since 2025, after Senior Vice President Marketing there (2024-2025). Justyna was Vice President of Growth at Tausight (2023-2024), VP of Marketing at Quil (2021-2023) and Global healthcare solutions lead at VMware (2018-2021).
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Maura Ginty
LinkedInExperience: Chief Marketing Officer · Maven Clinic
Fractional CMO work runs through Maura Ginty's record: Marketing Advisor & Fractional CMO (Principal) at Maeve Consulting (2016-2025), Fractional CMO at LeanData (2022-2024), and Fractional CMO at Maven Clinic since 2024 alongside Chief Marketing Officer there since 2025. Maven describes a women's and family healthcare platform that helps companies retain talent, which makes Maura a fit for employer-paid health marketing.
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Niven Shah
LinkedInExperience: Chief Marketing Officer · Harrison.ai
Demand generation for AI products is the fit for Niven Shah, Chief Marketing Officer at Harrison.ai since 2026, after Global Vice President of Marketing there (2025-2026). At Rad AI, Niven was Sr Director Demand Gen & Commercial Ops (Head of Marketing) (2024-2025), Director of Revenue Operations (2022-2024) and in Business Development (2020-2022).
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Tracy Kim
LinkedInExperience: Chief Marketing Officer · LivTech
Product marketing and demand generation questions suit Tracy Kim, who held VP of Product Marketing and Demand Generation (2024-2025), VP of Product Marketing (2024) and VP Strategic Initiatives (2022-2024) at TigerConnect. Tracy became Chief Marketing Officer at LivTech in 2026, describing it as a PSG-backed post-acute healthcare technology company.
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Choose the right perspective
For AI products sold to clinicians, Niven Shah, Ariella Shoham and Jieun Choe are the closest fits. Jessie Babiarz, Emmy Weber, Justyna Evlogiadis and Tracy Kim suit software sold to practices and providers, Maura Ginty fits employer-paid benefits, Andy Goldberg brand building from outside healthcare, and Justin Steinman, with CMO titles at four companies, comparing health tech marketing teams.
Questions to take into the conversation
- 01How do you market a clinical AI product when clinicians and hospital buyers want evidence before they believe the claims?
- 02What changes in positioning when a health tech company sells to employers as a benefit rather than to providers?
- 03How does demand generation for small medical practices differ from selling to hospital systems?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.