Healthcare technology
10 CMOs in Healthcare Technology
These ten executives hold or have held the chief marketing officer title, or a combined product and marketing title, at healthcare technology companies. A reader can learn how health tech marketing teams position software and AI products, build demand with providers and other buyers, and earn trust in a regulated market.
Professionals to explore
01—10Andy Goldberg
LinkedInExperience: Chief Marketing Officer · eMed
Chief Marketing Officer at eMed since January 2026; his profile describes eMed as a b2b digital platform for GLP-1's. He was previously Executive Vice President & Chief Marketing Officer at the New York Mets (2022–2025), where the profile says he was charged with building the Mets brand, and SVP, Global Brand Content & Platforms at American Express (2019–2022).
Ariella Shoham
LinkedInExperience: Chief Marketing Officer · C8 Health
Chief Marketing Officer at C8 Health since March 2025; her profile describes C8 Health as a healthcare AI platform that puts an institution's best practices, operational systems and quality data at clinicians' fingertips. She was previously Senior Vice President of Marketing at Aidoc (2018–2025) and Sr Director Global Marketing Software Monetization, Gemalto at Thales Cyber and Digital (2013–2017).
Emmy Weber
LinkedInExperience: Chief Marketing Officer · Surgical Information Systems
Chief Marketing Officer at Surgical Information Systems since March 2015; her profile lists Surgical Information Systems as a software development company and describes her as a healthcare IT marketing executive skilled in marketing leadership, branding, communications, business development and partnerships.
Jessie Babiarz
LinkedInExperience: Chief Marketing Officer · NexHealth
Chief Marketing Officer at NexHealth since June 2026; her profile describes NexHealth as a front-office platform that streamlines scheduling, payments and patient intake and syncs with EHR, trusted by more than 10,000 practices. She was previously Senior Vice President, Head of Marketing & Growth at RSAC (2025–2026) and Vice President Marketing at Udemy (2022–2024).
Jieun Choe
LinkedInExperience: Chief Product and Marketing Officer · Viz.ai
Former Chief Product and Marketing Officer at Viz.ai (2024–2025) and Chief Operating Officer there (2025–2026); her profile also lists a Chief Marketing Officer role at Viz.ai from October 2022 to December 2024 and describes Viz.ai as an AI-powered care coordination solution. She has been CEO & Board Director at Oxford Brain Diagnostics Ltd since September 2026.
Justin Steinman
LinkedInExperience: Chief Marketing Officer · Definitive Healthcare
Former Chief Marketing Officer at Definitive Healthcare (2020–2024) and Chief Marketing Officer at ModMed since October 2025, after the same role at Ensora Health (2024–2025). He was also Chief Marketing Officer, GE Healthcare Digital at GE HealthCare (2013–2016) and Vice President & Head of Product and Solutions Management at Aetna, a CVS Health Company (2016–2020); his profile cites deep expertise in healthcare and SaaS.
Justyna Evlogiadis
LinkedInExperience: Chief Marketing Officer · Kipu Health
Chief Marketing Officer at Kipu Health since March 2025, after serving there as Senior Vice President Marketing (2024–2025); her profile describes Kipu Health as a company that provides behavioral health treatment center software. She was previously Vice President of Growth at Tausight (2023–2024), VP of Marketing at Quil (2021–2023) and Global healthcare solutions lead at VMware (2018–2021).
Maura Ginty
LinkedInExperience: Chief Marketing Officer · Maven Clinic
Chief Marketing Officer at Maven Clinic since January 2025, and also listed as Fractional CMO at Maven Clinic since October 2024; her profile describes Maven Clinic as a comprehensive women's and family healthcare platform. She was previously Marketing Advisor & Fractional CMO (Principal) at Maeve Consulting (2016–2025) and Fractional CMO at LeanData (2022–2024).
Niven Shah
LinkedInExperience: Chief Marketing Officer · Harrison.ai
Chief Marketing Officer at Harrison.ai since January 2026, after serving there as Global Vice President of Marketing (2025–2026); his profile describes Harrison.ai as a healthcare technology company combining human intelligence with artificial intelligence. At Rad AI he was Sr Director Demand Gen & Commercial Ops (Head of Marketing) (2024–2025) and Director of Revenue Operations (2022–2024).
Tracy Kim
LinkedInExperience: Chief Marketing Officer · LivTech
Chief Marketing Officer at LivTech since February 2026; her profile describes LivTech as a PSG-backed post-acute healthcare technology company. At TigerConnect she was VP of Product Marketing and Demand Generation (2024–2025), VP of Product Marketing (2024) and VP Strategic Initiatives (2022–2024), and the profile cites 15+ years driving growth across marketing, strategy and business development.
Choose the right perspective
Match the person's buyer to yours, since selling software to physician practices, hospital systems, employers or consumers calls for different channels and messages. If you are building a marketing team at an early company, favor people who have run marketing at a growing health tech firm, and if you are repositioning an established brand, favor those with larger-company experience.
Questions to take into the conversation
- 01How did you build demand with clinicians and health system buyers, and which channels produced qualified pipeline?
- 02How do you position an AI product in healthcare so buyers trust the claims and the evidence behind them?
- 03How did marketing and sales work together through long buying cycles with many stakeholders?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
Request a correction or removal