Semiconductors
10 CMOs in Semiconductors
These ten executives hold or have held the chief marketing officer title, or a combined strategy and marketing chief title, at semiconductor companies. A reader can learn how chip companies approach brand, positioning, demand generation and go-to-market work with technical buyers.
Professionals to explore
01—10Ami Badani
LinkedInExperience: Chief Marketing Officer · Arm
Chief Marketing Officer at Arm since 2023; the profile describes Arm as providing compute platforms behind advanced AI. She was also Vice President Developer Products and Marketing - AI and Data Center at NVIDIA (2020–2023) and Chief Marketing Officer at Cumulus Networks (Acquired by NVIDIA) (2016–2020), and has been a Member Board of Directors at Corning Incorporated since 2025.
Andreas Urschitz
LinkedInExperience: Member of the Management Board and Chief Marketing Officer · Infineon Technologies
Member of the Management Board and Chief Marketing Officer at Infineon Technologies since 2022; the profile describes Infineon as providing semiconductor and system solutions including MCUs, sensors, and automotive and power management ICs. His Infineon roles also include Division President Power & Sensor Systems (listed from 2012) and several different management roles from 1998 to 2011.
Ann Minooka
LinkedInExperience: Chief Marketing Officer · Xilinx (Acquired by AMD)
Chief Marketing Officer at Xilinx (Acquired by AMD) from 2020 to 2022, Senior Vice President and Chief Marketing Officer at Ampere (acquired by SoftBank) from 2022 to 2023, and Chief Marketing Officer at Synopsys since 2023, where she says she led the company's repositioning away from an EDA focus. She was also Director of International Marketing at LSI, an Avago Technologies Company (2001–2010).
Deepak Sahoo
LinkedInExperience: Chief Marketing Officer · InCore Semiconductors
Former Chief Marketing Officer at InCore Semiconductors (2023–2026). The profile says this was the first go-to-market hire at InCore, made when the company was pre-product and pre-revenue, and that the sales and marketing functions were built from scratch while the company closed its first paying customers and reached product-market fit.
Deuk Young Kim
LinkedInExperience: CMO Vice President · NETSOL CO LTD
CMO Vice President at NETSOL CO LTD since 2024. The profile describes NETSOL as a fabless IC design and marketing company established in 2010, and his headline presents him as a vice president at NETSOL in Korea and calls the company a top-tier MRAM player.
Esam Elashmawi
LinkedInExperience: Chief Strategy and Marketing Officer at Lattice Semiconductor · Lattice Semiconductor
Chief Strategy and Marketing Officer at Lattice Semiconductor since 2018; the profile says that in this role he has spearheaded the company's strategic transformation. He also lists Microsemi Corporation roles as Executive Vice President And General Manager (from 2014), Sr Executive Vice President and General Manager (from 2017) and VP Product Development (2010–2011).
Hansun Park
LinkedInExperience: 최고마케팅경영자(CMO) · Seoul Semiconductor
최고마케팅경영자(CMO), the chief marketing officer title, at Seoul Semiconductor since 2021. The profile describes Seoul Semiconductor as a semiconductor manufacturing company founded in 1992 with the ticker 046890.KQ, and it records this role at the C-level in the marketing department.
John Taylor
LinkedInExperience: Senior Vice President, Chief Marketing Officer · AMD
Senior Vice President, Chief Marketing Officer at AMD, a role his profile lists from 2017; his summary says he was Chief Marketing Officer at AMD from 2017 to 2025, building the AMD brand and leading marketing, communications and demand generation. His AMD roles also include Corporate Vice President, Worldwide Marketing (2015–2017) and Corporate Vice President, Global Communications (2013–2014).
Markku Lammassaari
LinkedInExperience: Chief Marketing Officer · SisuSemi
Chief Marketing Officer at SisuSemi since 2025; he says he founded SisuSemi with eight colleagues to apply surface physics methods to semiconductor chip manufacturing. His profile also lists Sales Director at Comptek Solutions (2020–2022) and Regional Account Manager at INNOLUX群創光電 (2001–2016).
Paul Siblerud
LinkedInExperience: Chief Marketing Officer · Applied Materials
Chief Marketing Officer at Applied Materials, a role listed from 2009 with no end date; the profile describes Applied Materials as a leader in materials engineering solutions for the semiconductor, flat panel display and solar photovoltaic industries. He was VP Marketing at Semitool from 1990 to 2009.
Choose the right perspective
Match the person to your company's stage and market, since marketing at a large established chipmaker differs from building go-to-market at an early-stage semiconductor startup. Check whether each CMO tenure is current or past before relying on it for how the market works today.
Questions to take into the conversation
- 01How do you position a new chip or semiconductor technology when design engineers compare detailed specs across vendors?
- 02Which go-to-market channels work best for reaching OEMs and system designers, and how do you measure their impact?
- 03How do marketing and product management share ownership of roadmaps and messaging at a semiconductor company?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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