Go-to-market
10 DTC-to-wholesale expansion experts
These ten sales and wholesale leaders have held roles building wholesale and retail channels for consumer brands. A reader can learn from them how a brand that sells direct decides when to add wholesale, which retail partners to approach first, and how to protect margin and direct sales as the channel grows.
Professionals to explore
01—10Christina Holzmann
LinkedInExperience: VP of Wholesale · Mizzen+Main
Former VP of Wholesale (2024–2026) and former Senior Director of Sales - Wholesale (2023–2024) at Mizzen+Main. Head of Commercial at Lola Blankets since 2026, where the profile says she leads go-to-market strategy for wholesale, owned retail, bulk and international. Former Head of Sales at Parks Project (2022–2023) and former Director of Sales at Therabody (2020–2022).
Dan Suher
LinkedInExperience: Director, Global Wholesale · Swiftwick
Director, Global Wholesale at Swiftwick since 2026. The profile lists growing sales by 2500% across DTC, Amazon, wholesale and international, and pioneering the brand at retail from 1 store to 400+ with partners including Fleet Feet, REI, Fit2Run and Public Lands. Former Head of Sales, Americas at Suunto (2023–2025) and former Director, Global Sales and Marketing at COROS (2020–2023).
Danielle Black
LinkedInExperience: Wholesale Director · Bonobos
Wholesale Director at Bonobos since 2024, former Vice President of Sales at FRÉ Skincare (2022–2023) and former Vice President Sales & Marketing at Borghese, Inc. (2017–2020). The profile describes a wholesale and omni-channel leader who restructured two heritage beauty brands and launched two digitally native start-ups, one in fashion and one in CPG.
Eric Blanchette
LinkedInExperience: Vice President Global Wholesale & Retail · Pair Eyewear
Vice President Global Wholesale & Retail at Pair Eyewear since 2023. The profile describes building and scaling global revenue platforms by aligning product, experience and narrative across wholesale, retail and DTC channels. Former Senior Vice President Of Sales North America (2019–2023) and former Vice President & General Manager Safilo Canada (2016–2018) at Safilo.
Jeff Brandon
LinkedInExperience: Director of Wholesale · Allbirds
Director of Wholesale at Allbirds since 2023, and former Senior Manager, Wholesale Marketing at Allbirds (2022–2023). The profile says the role leads Allbirds' wholesale business across specialty, key accounts, liquidation and corporate sales channels, and describes launching the Allbirds brand with key national partners including Nordstrom, REI, Zappos and Von Maur.
Jennifer Lazarus
LinkedInExperience: VP Fabletics Wholesale · Fabletics
VP Fabletics Wholesale at Fabletics since 2023. The profile says the role, as VP of Wholesale, leads all new business development with retailers across North America. Former VP of Sales Revolve Alliance Apparel at REVOLVE (2016–2023) and former Owner Showroom 903 at Showroom 903 (1995–2016).
Joseph Terrill
LinkedInExperience: Head of Sales - North America · LARQ
Head of Sales - North America at LARQ since 2021, Director of Sales North America at LARQ since 2024 and Global Sales Director at LARQ since 2026, all listed as current. The profile describes scaling premium consumer and home goods brands across mass, club, grocery and specialty retail, growing wholesale revenue from under $3M to more than $50M and launching new product categories at Target nationwide.
Lauren Moore
LinkedInExperience: Sales Director North America · Boody
Sales Director North America at Boody since 2025, former National Sales Manager (2022–2025) and former Key Account Manager (2022) at Boody. The profile headline lists wholesale strategy, channel development, launch planning, market expansion and scaling DTC brands into wholesale. Former Director of Sales & Operations at Sorella Moon (2016–2022).
Orly Amsalam
LinkedInExperience: Head of Sales · Bobbie
Former Head of Sales (2022–2023) and former Director of Sales (2023–2024) at Bobbie, and Sr Sales Manager at Coterie since 2024. The profile headline cites brand launches at Target, WFM, Nordstrom and CVS and a Target Vendor of the Year win, and describes launching and scaling brands through strategic partnerships with major national retailers.
Robert Evans
LinkedInExperience: VP Wholesale · Huckberry
VP Wholesale at Huckberry since 2025. The profile says the role focuses on driving sales innovation through go-to-market and wholesale brand strategies. Former Vice President of Sales at Wolf & Shepherd (2024–2025), former Head of Accounts - USA at On (2020–2023) and former VP, Multi-Channel Divisional Merchandise Manager at Nordstrom (2013–2020).
Choose the right perspective
Match the person's category and retail partners to yours, since apparel, footwear, food and personal care brands sell through different buyers and terms. If you are opening your first accounts, favor people who describe launching a brand at retail; for scaling an existing channel, favor those who ran a wholesale business with several key accounts.
Questions to take into the conversation
- 01How did you decide the brand was ready for wholesale, and which retail partners did you approach first and why?
- 02How did you set wholesale pricing and terms without undercutting the brand's own direct sales?
- 03What operational changes, such as EDI, packaging and inventory planning, did the first big retail account require?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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