Go-to-market
10 shopper marketing experts
These ten marketers have run shopper marketing inside the brands they worked for, in shopper marketing director and head of shopper roles. A reader can learn how shopper marketing teams are built and run inside brand companies.
Professionals to explore
01—10Christine Turner
LinkedInExperience: Shopper Marketing Director · PepsiCo
Shopper Marketing Director at PepsiCo since 2022, where the profile says Turner leads the team responsible for strategy and execution of 7-Eleven shopper marketing efforts for PepsiCo's Beverages, Frito-Lay and Quaker North American brands. Former Director of Brand Marketing (2021–2022) and Marketing Director- Brand Building, Foodservice Channel (2019–2021) at PepsiCo.
Eli Kaminsky
LinkedInExperience: Director, Shopper Marketing Strategy, Planning & Creative - BODYARMOR and Powerade · The Coca-Cola Company
Former Director, Shopper Marketing Strategy, Planning & Creative - BODYARMOR and Powerade at The Coca-Cola Company (2023–2026). Former Manager, Shopper Marketing - Convenience and Drug Accounts (2022–2023) and Manager, Shopper Marketing - Grocery and Package Liquor Accounts (2021–2022) at Anheuser-Busch. The profile lists a current role as Director, Shopper Marketing at PIM Brands.
Guillermo Prieto
LinkedInExperience: Director of Shopper Marketing - Nestle Coffee & Beverage Division · Nestlé
Director of Shopper Marketing - Nestle Coffee & Beverage Division at Nestlé since 2025, where the profile says Prieto leads the Omni Shopper Marketing Team for Nestle USA's newly established Coffee & Beverage division. Former Director of Shopper Marketing - Nestle Coffee Partners at Nestlé (2023–2025) and Director of Shopper Marketing, Retail & Food Service - PepsiCo Beverage North America at PepsiCo (2019–2023).
Hannah Phillips
LinkedInExperience: Head of Shopper Marketing · Red Bull
Head of Shopper Marketing at Red Bull since 2026. Former Shopper Marketing Controller at The Hain Celestial Group (2024–2026), and former Grocery Shopper Marketing Lead (2018–2024) and Head of Shopper Marketing and Display (2015–2018) at KP Snacks. The profile describes Phillips as a senior leader in omnichannel shopper marketing and connected commerce in the premium FMCG sector.
Julie Herceg
LinkedInExperience: Director, Shopper Marketing · American Greetings
Director, Shopper Marketing at American Greetings since 2023. Former Associate Director, Shopper Marketing (2021–2023) and Senior Manager, Shopper Marketing (2013–2021) at American Greetings. The profile says Herceg develops marketing strategies that align data and insights to shape brands, drive engagement and deepen consumer loyalty.
Karen J. Firda, MBA
LinkedInExperience: Head of Shopper & Omnichannel Marketing, Colgate-Palmolive North America · Colgate-Palmolive
Head of Shopper & Omnichannel Marketing, Colgate-Palmolive North America at Colgate-Palmolive since 2023, where the profile says Firda leads the media-to-shelf strategic direction in North America across all categories and brands, including multi-brand, cross category shopper platform activation. Former Director, Shopper Activation, Snacks (2019–2020) and Shopper Marketing Lead, Activation & Engagement (2017–2019) at The Campbell's Company.
Lauren Alexander
LinkedInExperience: Head of Shopper · Tropicana Brands Group
Sr. Director, Head of Shopper and Ecomm at Tropicana Brands Group since 2025, and former Head of Shopper there (2024–2025). The profile describes standing up a new shopper marketing organization under Tropicana Brands Group and leading strategic shopper strategies and big bet activations across all Tropicana Brands, including Tropicana Pure Premium, Naked Juice, Kevita and Izze.
Michael Frey
LinkedInExperience: Director - Enterprise Shopper Marketing · Procter & Gamble
Former Director - Enterprise Shopper Marketing at Procter & Gamble (2023–2025), a role in which the profile describes leading the shopper marketing network to deliver market and category growth behind growth accelerators including Retail Media and Digital Commerce. Director, Customer Marketing - Kroger Team at Procter & Gamble since 2025, and former Brand Manager - Shopper Marketing Innovation there (2016).
Rose Palacios (Clark)
LinkedInExperience: Director of Shopper Marketing & Merchandising · Driscoll's
Director of Shopper Marketing & Merchandising at Driscoll's since 2023. The profile says that most recently Palacios doubled ROAS to 10.6x and increased household penetration by 8.2%. Former Director Of Retail Sales (2021–2023), Retail Sales Manager - Global Channel (2018–2021) and Category Manager (2013–2018) at Driscoll's.
Shanteria Jones
LinkedInExperience: Director, Shopper Marketing · Chobani
Director, Shopper Marketing at Chobani since 2024, where the profile says Jones owns enterprise-level strategy and capital allocation for a mid eight-figure retail media and commerce investment portfolio. Former Senior Manager, Omni-Commerce & Shopper Marketing (Walmart) (2023–2024) and Manager, Omni-Commerce & Shopper Marketing, (previously Kellogg) (2022–2023) at Kellanova.
Choose the right perspective
Match the person's retail channel to yours, since running shopper programs for one national grocery account differs from leading shopper marketing across every channel for a brand portfolio. Also decide whether your question is mainly about in-store activation, retail media spend or the planning process with retailers, and ask each person which of those their roles covered.
Questions to take into the conversation
- 01How do you decide which retailers and programs get shopper marketing budget each year?
- 02How do you work with a retailer's team to plan and execute an in-store activation, and what usually goes wrong?
- 03How do you measure whether a shopper program or retail media spend actually grew sales rather than shifting them?
Reaching shopper marketing experts
How can I contact one of these shopper marketing experts?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 10 companies, including PepsiCo, The Coca-Cola Company and Nestlé, based on profile data retrieved on October 4, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach shopper marketing experts?
You choose the offer, starting at $5 per person. It includes Instant Expert's 20% fee, so an offer that pays the person $100 costs you $125. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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