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10 event marketing experts
These ten marketers have run events for their own companies, in roles from director of event marketing to head of global events. A reader can learn how event marketing leaders build and run their teams and event programs.
Professionals to explore
01—10Ann Heuser
LinkedInExperience: Sr. Director, Global Events · Cornerstone OnDemand
Sr. Director, Global Events at Cornerstone OnDemand since 2025, where the profile says this person oversees the planning, execution and strategy of all major corporate events across Tier 1 markets in North America and EMEA and leads a team of event managers. Former Director, Global Events at Gong (2024–2025) and Vice President, Event Marketing, Global Events at ICE (2021–2024).
Christine McGovern
LinkedInExperience: Senior Director, Event Marketing · Pontera
Former Senior Director, Event Marketing at Pontera (2025–2026). At Outreach, this person was Sr. Director, Event Marketing (2024–2025), Director, Event Marketing (2023–2024) and Manager, Event Marketing (2022–2023). Head of Event Marketing at Hypha since 2026.
Denise Hibbard
LinkedInExperience: Head of Events Marketing · Zapier
Former Head of Events Marketing at Zapier (2022–2025) and Head of Events & Field Marketing at Zapier (2025–2026). Director, Events & Field Marketing at Zapier since 2026. Former Manager, Events Marketing at Zapier (2021–2022). The profile also lists a Vice Chair Chair - Empower ERG role at Zapier since 2025.
JacobPaul Sisneros
LinkedInExperience: Head of Corporate Events · Kong
Former Head of Corporate Events at Kong (2022–2025), where the profile says this person served as director of the corporate events program, leading a global team and overseeing planning, budgeting and communications for marketing initiatives. Former Senior Events and Field Marketing Manager at Cockroach Labs (2018–2022).
Julia Brand
LinkedInExperience: Senior Director, Global Head of Events · Unit4
Former Senior Director, Global Head of Events (2022–2023) and Director, Global Head of Events (2019–2022) at Unit4, where the profile says this person was responsible for the overall strategy, management, organisation, growth, operations and financial performance of Unit4 events. Global Head of Operations & Experience at Fastmarkets since 2023.
Katrina Spadaro
LinkedInExperience: Director, Global Event Marketing · commercetools
Former Director, Global Event Marketing at commercetools (2023–2026) and Director, Global Events, America Field & Partner Marketing at commercetools since 2026. At Dataminr, this person was Director, Global Event Marketing (2021–2022), Senior Manager, Global Event Marketing (2019–2021) and Manager, Global Event Marketing (2018–2019).
Lucia Di Vagno
LinkedInExperience: Head of Global Events, Trade Shows & Conferences · Amazon Web Services (AWS)
Head of Global Events, Trade Shows & Conferences at Amazon Web Services (AWS) since 2020. Former Sr. Manager, Global Events (2018–2020) and Events Marketing Manager (2015–2018) at Amazon Web Services (AWS), and Manager, Events Marketing at Zebra Technologies (2008–2014).
Phillipine Sörje
LinkedInExperience: Director Event Marketing · Camunda
Director Event Marketing at Camunda since 2022 and former Head of Events at Camunda (2019–2022), which the profile describes as a software development company. Former Head of Brand & Event (2012–2019) and Head of PR & Eventmarketing (2012–2017) at IDEAL Versicherung.
Sara Parrish
LinkedInExperience: Director of Events and Experience Centers · Cloud Software Group
Director of Events and Experience Centers at Cloud Software Group since 2023, a corporate marketing role that the profile says supports all business units following the merger of Citrix and TIBCO. Former Director, Global Events and Sports Marketing (2021–2022), Senior Marketing Manager, Global Events and Sports Marketing (2019–2021) and Global Events Manager (2018–2019) at TIBCO.
Sophie Dupras
LinkedInExperience: Head of Global Corporate Events · Lightspeed Commerce
Former Head of Global Corporate Events at Lightspeed Commerce (2020–2025) and Senior Director, Global Event Marketing at Lightspeed Commerce (2015–2020). The profile says this person led global corporate event marketing strategy at Lightspeed from startup through IPO and hyper growth.
Choose the right perspective
Match the person's event mix to yours, since producing a large annual user conference differs from running a calendar of trade shows and smaller customer events. Also decide whether your question is mainly about strategy and budget, production and operations or measuring pipeline from events, and pick someone whose roles centered on that.
Questions to take into the conversation
- 01How do you decide which trade shows and sponsorships to keep, cut or add each year?
- 02How do you set and track goals for a company-hosted conference so you know whether it paid off?
- 03What does a well-run event team look like, and which work do you keep in-house versus hand to outside producers?
Reaching event marketing experts
How can I contact one of these event marketing experts?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 10 companies, including Cornerstone OnDemand, Pontera and Zapier, based on profile data retrieved on October 4, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach event marketing experts?
You choose the offer, starting at $5 per person. It includes Instant Expert's 20% fee, so an offer that pays the person $100 costs you $125. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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