Go-to-market
10 Facebook Ads experts
These ten Facebook Ads experts have planned and run Facebook and Meta ad campaigns as part of their own roles. A reader can learn how they structure campaigns and audiences, test ad creative, set up tracking such as the Meta pixel, and decide when to scale spend.
Professionals to explore
01—10Arnold Roa Balili
LinkedInExperience: Facebook Social Media Advertiser · Social Status ®
Roles include Facebook Social Media Advertiser at Social Status ® (2021–2024) and Freelance Digital Marketing Specializing in Meta Ads (Freelance) since 2020. The profile describes helping eCommerce brands, local service businesses and agencies grow through Facebook (Meta) Ads, Google Ads and ad creatives, with 4+ years of paid ads experience, $2M+ in ad spend managed and hundreds of client accounts handled.
Christalline Chandrae Calderon
LinkedInExperience: Facebook Ads & TikTok Ads Strategist Creative Strategist · Freelance
Facebook Ads & TikTok Ads Strategist Creative Strategist (Freelance) since 2021. Former Facebook Ads and TikTok Ads Media Buyer Affiliate assistant at Enhanced Labs (2023–2024), Facebook Ads & TikTok Ads Strategist at Elijah Khan Marketing (2022–2023), TikTok Ads Media Buyer & Creative Strategist at TransBiz (2022–2023) and Facebook Ads Media Buyer at beyond digital (2021). The profile describes helping D2C ecommerce brands grow sales with Facebook and TikTok ad campaigns and creatives.
Claudia Kachesova
LinkedInExperience: Facebook & Instagram Ads Specialist Freelance · Self-Employed / Independent
Facebook & Instagram Ads Specialist Freelance (Self-Employed / Independent) since 2025. Former Performance Marketing Specialist Facebook & Instagram Ads at Cashmere Digital Agency (2024–2025) and Paid Social Media Specialist Facebook & Instagram Ads at Algorithmics Global (2022–2024). The profile describes 3 years helping schools, tutoring centers and online education businesses fill their classes through Facebook and Instagram advertising, working with 30+ education businesses.
Concepcion Geraldine Calixtro
LinkedInExperience: Freelance Real Estate Facebook Ads Strategist · Self-employed
Freelance Real Estate Facebook Ads Strategist (Self-employed) since 2024. Former Co-Founder of Banyuhay Digital Marketing (2023–2024), Freelance Social Media Manager (2020–2023), Digital Marketing VA at Azure Flask (2018–2021) and Management Trainee for Sales and Marketing at Health Wealth International Corporation (2016–2017). The profile describes building Meta ad systems for real estate brokers and home e-commerce brands.
Elvira Chailian
LinkedInExperience: Facebook Ads Manager · Elvira Chailian
Former Facebook Ads Manager at Elvira Chailian (2021–2025); Meta Ads Manager & Marketing Strategist Beauty & Hospitality Specialist there since 2025. The profile describes working as a freelance Meta Ads manager and media buyer for beauty and hospitality businesses such as salons, spas, restaurants, cafes and hostels. Other roles include Content Manager at Europe's Famous Hostels (2025) and Food and Beverage Manager at Destination Hostels (2022–2025).
Jennifer Bautista
LinkedInExperience: Facebook Ads Strategist · Freelance | Self-Employed
Facebook Ads Strategist (Freelance | Self-Employed) since 2023. The profile describes working as a Meta media buyer who helps businesses grow through profitable paid ads while keeping ad spend down, using full-funnel campaign management to move audiences from awareness to conversion.
Johanson Lamayan
LinkedInExperience: Media Buyer Facebook Ads Strategist · Freelance
Media Buyer Facebook Ads Strategist (Freelance) since 2023. Other roles include Business Development Senior Specialist at Vivant Corporation (2019–2020) and Business Development Officer at A Brown Company Inc. (2012–2019). The profile describes combining Meta Ads with creative strategy to help Shopify brands turn Meta campaigns into consistent revenue growth, and argues that creative rather than targeting drives results.
Lea Salanguit (Meta Ads)
LinkedInExperience: Facebook Ads Strategist · SHAPE Active
Founder of Facebook Ads Boss PH since 2023. Former Facebook Ads Strategist at SHAPE Active (2023–2024), Executive Media Buyer at In-House Advertiser (2020–2023), Facebook Ads Manager at DUNK Agency (2019–2022) and Facebook Ads Manager at Konny by Erin (2021–2022). The profile describes crafting Facebook ad campaigns for Shopify stores and working as a Meta Ads growth partner for DTC ecommerce brands.
Narz Paraguya
LinkedInExperience: Facebook Ad Expert & Social Media Management · TEESPRING & VIRALSTYLE
Former Facebook Ad Expert & Social Media Management at TEESPRING & VIRALSTYLE (2014–2016), Facebook Ad Manager & Social Media Manager at SHOPIFY, OUTDOOR UNLIMITED (2016–2018), Digital Marketing Manager at TACTICA GEARS AND APPAREL (2018–2021) and Senior Media Buyer at Kayo Digital - Social Media Marketing Agency (2014–2022). The profile describes setting up Facebook and Instagram ad campaigns, covering lead generation, campaign creation and custom pixel audiences.
Olga Ielizarova
LinkedInExperience: Facebook Ads Expert Media Buyer · Transparency Media
Former Facebook Ads Expert Media Buyer at Transparency Media (2024–2026); Freelance PPC Specialist Google Ads & Meta Ads at Upwork since 2023. Other roles include PPC Specialist Media Buyer at Magic City Digital Agency (2021–2024) and Google Ad Expert at Finance Wellness (B2B) (2024). The profile describes Google Ads and Meta Ads work for eCommerce and local service businesses, citing one Facebook Ads campaign at 778% ROAS for a beauty eCommerce brand.
Choose the right perspective
Match the person's typical client to your business, since lead generation for local services, ecommerce sales and enrollment campaigns call for different setups. Ask for recent account examples with spend levels close to yours before choosing.
Questions to take into the conversation
- 01How would you structure our campaigns and audiences for the budget we have?
- 02How do you test new ad creative, and when do you decide to scale or cut an ad?
- 03How do you set up the Meta pixel and conversion tracking so results are measured correctly?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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