10 H-E-B ecommerce leaders
Stacy Torstrick, GM Retail Media Managing Director, eComm Merchandising & Site Ops., heads this list of H-E-B ecommerce leaders, whose other current roles cover digital product, eCommerce, eCommerce supply chain, ecom site operations and eCommerce operations program management. A reader can learn how ecommerce leaders work at H-E-B from people who have held the role.
Professionals to explore
Cristina Callahan
LinkedInExperience: Director of ecom Site Operations · H-E-B
Cristina Callahan has been Director of ecom Site Operations at H-E-B since January 2024. At H-E-B, Cristina Callahan also lists eCommerce Merchandising Selling Spaces Lead/Project Manager from 2021 to 2023, Ecommerce Business Manager from 2018 to 2021 and Brand Manager from 2012 to 2018.
Esther Castelo
LinkedInExperience: Former Senior Vice President eCommerce Operations · H-E-B
Esther Castelo is a former Senior Vice President eCommerce Operations at H-E-B, a role held from August 2023 to January 2026. At H-E-B, Esther Castelo also lists Group Vice President from 2021 to 2023 and Vice President eCommerce from 2019 to 2021. The profile also lists Owner at 10 Twelve Group from 2026.
Gary Hudman
LinkedInExperience: Sr. Director of eCommerce · H-E-B
Gary Hudman has been Sr. Director of eCommerce at H-E-B since December 2016. At H-E-B, Gary Hudman also lists Impulse Department Leader from 2014 to 2016, Category Manager (Business Development Manager) from 2009 to 2014 and Brand Manager Team Leader from 2004 to 2009.
Hannah Cole
LinkedInExperience: Managing Director, Digital Product (PX) · H-E-B
Hannah Cole has been Managing Director, Digital Product (PX) at H-E-B since April 2025. At H-E-B, Hannah Cole also lists Managing Director, Software Engineering from 2024 to 2025, Senior Director of Software Engineering from 2022 to 2024, Director of Engineering from 2021 to 2022 and IT Manager from 2006 to 2021.
Jill Barker
LinkedInExperience: Director of eCommerce Ops Prg Mgmt. · H-E-B
Jill Barker has been Director of eCommerce Ops Prg Mgmt. at H-E-B since August 2023. At H-E-B, Jill Barker also lists eCommerce Ops Program Manager from 2022 to 2023, eCommerce Ops Sr. Project Manager in 2022 and eCommerce Ops Project Manager from 2018 to 2022.
Lara Beverly
LinkedInExperience: Managing Director - Customer Experience Digital Product · H-E-B
Lara Beverly has been Managing Director - Customer Experience Digital Product at H-E-B since January 2022. At H-E-B, Lara Beverly also lists Senior Director - Enterprise Digital Product & Program Management from 2011 to 2022. The profile also lists Manager - Financial Advisory Services at Deloitte from 2007 to 2011.
Matthew McCall
LinkedInExperience: Sr. Director eCommerce Supply Chain · H-E-B
Matthew McCall has been Sr. Director eCommerce Supply Chain at H-E-B since January 2024. At H-E-B, Matthew McCall also lists Director eCommerce Supply Chain from 2022 to 2023 and Sr. Manager Digital Fulfillment Planning from 2018 to 2022. The profile also lists Senior Operations Manager at Amazon from 2017 to 2018.
Natalie Doyne
LinkedInExperience: Director, Digital Product · H-E-B
Natalie Doyne has been Director, Digital Product at H-E-B since December 2025. At H-E-B, Natalie Doyne also lists Sr. Group Product Manager from 2022 to 2026, Principal Product Manager - Customer Care & Communications from 2021 to 2022 and Senior Digital Product Manager from 2019 to 2021.
Stacy Torstrick
LinkedInExperience: GM Retail Media Managing Director, eComm Merchandising & Site Ops. · H-E-B
Stacy Torstrick has been GM Retail Media Managing Director, eComm Merchandising & Site Ops. at H-E-B since July 2026 and Managing Director Digital Merchandising and Site Operations at H-E-B since October 2022. At H-E-B, Stacy Torstrick also lists Director of Digital Merchandising from 2020 to 2022 and Business Development Manager from 2013 to 2020.
Wes Grinter
LinkedInExperience: Director of Digital Product · H-E-B
Wes Grinter has been Director of Digital Product at H-E-B since August 2024. The profile lists specialties in omnichannel retail and in product management for business and public facing eCommerce applications. The listing shows no other roles, so check the full profile for the rest of the background.
Choose the right perspective
Match the person's part of ecommerce, such as digital product, site operations, merchandising or supply chain, to the decision you face. Weigh whether the person built the customer-facing experience or ran the operation behind it, since each sees different problems.
Questions to take into the conversation
- 01What did you focus on first when you took on your ecommerce role at H-E-B?
- 02How do you decide which site or app changes to prioritize in the area you oversee?
- 03What has your own work at H-E-B taught you about connecting online ordering with stores and fulfillment?
Reaching H-E-B ecommerce leaders
How can I contact one of these H-E-B ecommerce leaders?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 1 company: H-E-B, based on profile data retrieved on October 25, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach H-E-B ecommerce leaders?
You choose the offer, starting at $5 per person. The offer is what the person receives, and Instant Expert's fee is added on top, so a $100 offer costs you $125. The fee is 20% of what you pay. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
Can an AI agent ask one of these H-E-B ecommerce leaders a question?
Yes. An agent with a USDC wallet on Base can ask one question without an Instant Expert account. It names the person, for example by the LinkedIn URL on this page, and pays per ask over x402 (HTTP 402). The person answers in writing or by voice note, and if nobody answers within 7 days, the payment goes back to the wallet automatically. Claude and ChatGPT can do the same through the Instant Expert connector: setup is at /docs/mcp for Claude and /docs/chatgpt for ChatGPT. x402 docs
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.