Marketing technology
Information technology professionals in Marketing technology
IT professionals in marketing technology have made real decisions about which systems to buy, how to connect them, and who supports them day-to-day. They've seen what works when marketing teams actually use the tools. Talk with them to understand the trade-offs between buying packaged solutions versus building custom integrations, and how to staff support when systems break.
Professionals to explore
01—10Alexandra Zinevich
LinkedInExperience: Director of IT · sg360°
Experience directing enterprise IT applications and operations supporting multichannel marketing technology, including AI adoption enablement and technology roadmap decisions at a marketing services company.
Charmagne Kassees
LinkedInExperience: IT Director of Digital Marketing · Procter & Gamble
Experience directing IT for digital marketing, including leading integration of marketing technology platforms and eCommerce systems within a large consumer goods company.
Christine Kreiss
LinkedInExperience: IT Director, Sales & Marketing Technology · Sodexo
Experience directing IT for sales and marketing technology, including prior roles managing CRM systems and serving as a global product owner.
Karreen Corcuera
LinkedInExperience: IT Director of Marketing Systems · Ulta Beauty
Experience directing strategy, engineering, and operations of marketing applications and technology systems for a retail organization.
Liam Barnes
LinkedInExperience: Global IT Director - Marketing Technologies · Campari Group
Experience directing marketing technology systems including CRM, data, and BI/MI platforms at a global consumer goods company.
Lindy Dukes
LinkedInExperience: Director, IT Leader - MarTech · IBM
Experience leading enterprise marketing technology strategy, platform ecosystems, and technology delivery within a global marketing organization.
Mark Bangerter
LinkedInExperience: Enterprise Digital Channels Director · Johnson & Johnson
Experience directing enterprise digital marketing technology strategy, architecture, operations, and platforms across a global consumer products organization.
Peter Lisanti
LinkedInExperience: Director, Marketing Technology · Broadridge
Experience directing marketing technology, managing website development and internal IT projects supporting marketing operations for a financial solutions company.
Scott Phillips
LinkedInExperience: VP Technology · Brown Bag Marketing
Experience leading technology teams responsible for application and website development and internal systems support at a digital marketing agency.
Subramanian Seduraman
LinkedInExperience: IT Director Martech AI Data QA · Belk
Experience driving marketing, CRM/CDP, loyalty, and e-commerce technology modernization initiatives at a retail organization.
Choose the right perspective
Look for candidates who have owned system selection or integration decisions, not just implemented them. Ask about situations where they chose one platform over another, or decided to build versus buy. Find people who've dealt with the gap between what marketing needs and what IT can deliver. Their experience with failed implementations or unexpected costs is more useful than smooth deployments.
Questions to take into the conversation
- 01Walk me through a time you recommended one marketing technology platform over another. What made you confident in that choice, and what surprised you after it went live?
- 02When a marketing system didn't work the way the team expected, what did you do? How did you decide whether to fix it, replace it, or ask the team to change how they work?
- 03Tell me about a time you had to integrate two systems that weren't designed to work together. What was the actual cost in time and money compared to what you estimated?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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