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10 lifecycle marketing experts
These ten marketers have run lifecycle marketing inside their companies, in roles from director of lifecycle marketing to head of lifecycle marketing. A reader can learn how lifecycle marketing leaders build and run their teams.
Professionals to explore
01—10Corinne Clough
LinkedInExperience: Director, Lifecycle Marketing · Stash
Former Director, Lifecycle Marketing at Stash (2024–2026). VP, Lifecycle & Consumer Marketing at ConsumerAffairs since 2026. Former Senior Manager, CRM Marketing (2022–2024) and CRM Marketing Manager (2020–2022) at Policygenius, and Lifecycle Marketing Senior Manager at MoneyLion (2018–2020).
Courtney Grab
LinkedInExperience: Senior Director, Growth & Lifecycle Marketing · Validity Inc.
Senior Director, Growth & Lifecycle Marketing at Validity Inc. since 2026, where the profile says this person leads a team that owns the full funnel. Former Director, Customer & Lifecycle Marketing at Validity Inc. (2025–2026), and Senior Lifecycle Marketing Manager (2023–2025) and Customer Lifecycle Marketing Manager (2022–2023) at Litmus.
Dan Cox
LinkedInExperience: Director of Lifecycle & Retention, International · AG1
Director of Lifecycle & Retention, International at AG1 since 2024. Former Lifecycle Marketing & Fitness Marketing Lead, International - Apple Services (2019–2024), Performance Marketing Lead, Europe & International - Apple Services (2015–2019) and Email & Digital Communications Manager, International - iTunes (2014–2015) at Apple.
Hannah Kirkner
LinkedInExperience: Director, Lifecycle Marketing & Retention · Ursa Major Skincare
Director, Lifecycle Marketing & Retention at Ursa Major Skincare since 2026 and former Sr. Lifecycle Marketing Manager there (2025–2026). The profile describes being P&L owner of lifecycle marketing channels, namely email, SMS and subscription, responsible for setting ROI targets. Former Senior Manager, Customer Retention Marketing Kendo Brands LVMH at Kendo Brands, Inc. (2023–2025).
Julie Long
LinkedInExperience: Senior Director, Lifecycle Marketing, Operations & Growth Systems · Superhuman
Senior Director, Lifecycle Marketing, Operations & Growth Systems at Superhuman since 2025. At Grammarly, this person was Head of Lifecycle Marketing (2022–2025) and Director, Lifecycle Marketing (2024–2025). Former Director, Lifecycle Marketing at Ingenio (2017–2019).
Michelle Yang
LinkedInExperience: Director, Lifecycle Marketing CRM · Holland America Line
Former Director, Lifecycle Marketing CRM at Holland America Line (2023–2025) and Global Director, Customer Lifecycle Strategy and Loyalty at StockX (2021–2022). Director, Lifecycle Marketing at Backstage since 2026. Former B2C Lifecycle Marketing Manager at Pangea Money Transfer (2018–2019).
Nadya Matthias
LinkedInExperience: Director of Lifecycle Marketing, CRM and Loyalty · Beauty Pie
Director of Lifecycle Marketing, CRM and Loyalty at Beauty Pie since 2023, a role the profile lists in the Marketing department at director level. At FARFETCH, this person was Senior Head of CRM (2022–2023), Head of CRM (2021–2022), Senior CRM Manager (2019–2021) and CRM Manager (2017–2019).
Paige Gaines
LinkedInExperience: Director, Lifecycle & Retention Growth · Poplin
Former Director, Lifecycle & Retention Growth at Poplin (2024), where the profile says this person developed and implemented a user lifecycle strategy covering both supply and demand sides. Director, Lifecycle Marketing at Renuity since 2025. Former Director, Lifecycle Marketing & Retention Growth at Swimply (2022–2024).
Paul Liston
LinkedInExperience: Director, Lifecycle and Retention Marketing · Dave
Director, Lifecycle and Retention Marketing at Dave since 2023. Former Vice President, CRM Marketing (2021–2022) and Director, CRM Marketing (2019–2021) at Credit Sesame, Director, Lifecycle Marketing at Zynga (2017–2019) and Director, Email Marketing at Walmart (2014–2017).
Sue Cho
LinkedInExperience: Head of Lifecycle Marketing · Monarch
Head of Lifecycle Marketing at Monarch since 2024. Former Head of Lifecycle Marketing at Calm (2018–2022), Director, Email Marketing at Autolist Inc (2017–2018), Senior Manager, CRM Email Marketing at Hollar (2015–2016) and Senior Email Marketing Manager at Dollar Shave Club (2015).
Choose the right perspective
Match the person's business model to yours, since lifecycle work for a subscription app differs from repeat purchase programs for an online store or a two-sided marketplace. Also decide whether your question is mainly about strategy and measurement or about channels and tooling, and pick someone whose roles centered on that.
Questions to take into the conversation
- 01How do you decide which lifecycle stages and messages to build first when the program is small?
- 02How do you measure whether a lifecycle program is actually changing retention rather than just getting opens and clicks?
- 03How do you split work between email, SMS, push and in-product messages without overwhelming customers?
Reaching lifecycle marketing experts
How can I contact one of these lifecycle marketing experts?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 10 companies, including Stash, Validity Inc. and AG1, based on profile data retrieved on October 3, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach lifecycle marketing experts?
You choose the offer, starting at $5 per person. It includes Instant Expert's 20% fee, so an offer that pays the person $100 costs you $125. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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