10 local SEO consultants
HVAC and roofing contractors, dentists, med spas and multi-location franchises are among the clients that four of these local SEO consultants name, and four work on visibility in AI search answers as well as Google. That makes it easier for a local business to find someone who already knows its kind of customer, whether the goal is a higher Maps position, a better Google Business Profile or more calls.
Professionals to explore
Colm FitzGerald
LinkedInExperience: Search Engine Optimization Specialist · Colm Fitzgerald Solutions
Colm FitzGerald has been Search Engine Optimization Specialist at Colm Fitzgerald Solutions since 2023, an agency specializing in Local SEO and Google Ads that helps local business owners rank in local search and on AI platforms for more clicks, calls and leads. FitzGerald's other roles include Loan Officer at Dignified Home Loans, LLC (2022–2026) and Communications Consultant at Dyntell Software (2019–2024).
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Joe Susaña
LinkedInExperience: Local SEO and AI Search Strategist for Home Service Contractors · Lightning Leads Pro
After two decades in US Army (Multiple Roles) (1997–2018), Joe Susaña became Local SEO and AI Search Strategist for Home Service Contractors at Lightning Leads Pro in 2018. Susaña helps HVAC, plumbing, electrical and roofing contractors rank higher on Google Maps, Google Search and AI search and close more jobs, the person here for trade contractors.
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Lois Wyant
LinkedInExperience: Online Visibility Strategist Google Business Profile & Local Search · JFT Web Marketing
Home service and local service businesses are the clients Lois Wyant helps get found, get understood and get trusted when a customer is ready to buy, as Online Visibility Strategist Google Business Profile & Local Search at JFT Web Marketing since 2010. Wyant has also hosted The Giant Builders podcast since 2022, useful for questions on profile content and reviews for service businesses.
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Max Minzer
LinkedInExperience: Owner · ReEngage Consulting
A contributor to Moz's local search ranking factors, Max Minzer has owned ReEngage Consulting since 2013, a digital marketing consulting service specializing in local SEO, web design and local business marketing, and was a self-employed Digital Marketing Consultant (2010–2013). Minzer also administered the "Local Search" G+ community, a fit for questions on which ranking factors matter most.
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Mihai Pintilie
LinkedInExperience: Google Business Profile Specialist & Local SEO Consultant · Mihai Pintilie
Google Business Profiles that exist but don't bring the enquiries owners expect are Mihai Pintilie's focus, looking at categories, services, content and reviews. Pintilie has been a Google Business Profile Specialist & Local SEO Consultant since 2022, Founder at Upvertising since 2016 and Marketing Manager at London Business Directory since 2020, and was Product Marketing Manager at Telekom Romania Mobile (2009–2013), the pick for a profile tune-up.
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Nathan Olsen
LinkedInExperience: SEO And GMB SEO Specialist (Google Places, Maps, GBP Etc) · NDO Local SEO
Customer acquisition rather than rankings alone is the focus for Nathan Olsen, Owner of NDO Local SEO since 2010 and its SEO And GMB SEO Specialist (Google Places, Maps, GBP Etc) since 2011. That makes Olsen a fit for questions on turning Maps visibility into new customers and calls.
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Sarah Sabourin
LinkedInExperience: Business Owner · Spike Digital Marketing
Dentists, med spas and home service businesses get local SEO and Google Ads from Spike Digital Marketing, which Sarah Sabourin has owned since 2019, aimed at generating more calls from Google. Sabourin sums up the problem as "Most local businesses don’t have a traffic problem. They have a visibility problem," and offers Google Business Profile and lead generation audits.
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Shahbaz Baig
LinkedInExperience: Founder & Local SEO Consultant · ASN Digital Marketing
Founder & Local SEO Consultant at ASN Digital Marketing since 2018, Shahbaz Baig works on Google Maps rankings, WordPress, Google Ads, Meta Ads and AI Overview optimization. Baig's view, in their own words: "Local businesses don’t need “more marketing.”" Earlier titles include Accounting & Finance Instructor at Accountancy Studies Academy (2009–2015), useful for questions on getting into Maps results and AI answers at once.
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Shaun Salehyan
LinkedInExperience: Founder Strategist · Map Ranks
Franchises, multi-location brands and agencies are who Shaun Salehyan, Founder Strategist at Map Ranks since 2017, helps drive traffic to their locations through Google Maps. Salehyan was Creative Director at Upper Classmen (2014–2018) and Marketing Director at Net4Creative (2008–2015), a fit for questions on managing many location profiles at once.
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Usama Naeem
LinkedInExperience: Founder & Lead Local SEO Strategist · Digitaliner
Usama Naeem founded Digitaliner and has been its Founder & Lead Local SEO Strategist since 2022, helping brands rank on Google and AI search through SEO, AEO, GEO, paid ads and digital strategy. Naeem was earlier Amazon Brand Manager and Consultent at Amazon (2018–2022), a fit for questions on adding AI search to a local SEO plan.
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Choose the right perspective
Home service contractors should start with Joe Susaña or Lois Wyant, dentists and med spas with Sarah Sabourin, and franchises or multi-location brands with Shaun Salehyan. For a Google Business Profile that exists but brings few enquiries, Mihai Pintilie and Nathan Olsen fit, Max Minzer adds ranking-factor research, and Shahbaz Baig, Colm FitzGerald and Usama Naeem cover AI search visibility.
Questions to take into the conversation
- 01Which Google Business Profile settings and categories most often hold a local business back in the Maps results?
- 02How should a business with several locations set up its profiles and location pages so they don't compete with each other?
- 03How do you track whether local search work is producing phone calls rather than just higher rankings?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.