Marketing professionals in HR technology
Two UKG marketers (one former), two at Workday and others from Dayforce, Rippling, BambooHR and Sage make up this HR technology group, with titles ranging from product and portfolio marketing to customer marketing and global awareness. They fit an HR software company working out how to reach HR and payroll buyers, how to sell through partners, or how to keep and expand existing customers.
Professionals to explore
Anna Swayne
LinkedInExperience: Former Head of Customer Marketing · BambooHR
BambooHR is where Anna Swayne was Head of Customer Marketing (2021–2024) and Senior Product Marketing Manager (2018–2021), then Director of Product and Customer Marketing at Nava Benefits (2024–2026). Since 2026 Anna has been Customer Marketing Director at OrgChart and an Independent Marketing Consultant, and describes work across the customer lifecycle from go-to-market to adoption, retention and expansion. Retention and expansion marketing for HR software fits Anna.
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Jayson Saba
LinkedInExperience: Former Vice President, Portfolio Marketing · UKG
Harri has had Jayson Saba as SVP, Head of Global Marketing since 2025; at UKG, Saba was Vice President, Portfolio Marketing (2023–2025) and Senior Director, Product Marketing (2020–2022). Jayson was an Advisor at empinfo (2014–2022) and Strategic Advisor at 3Sixty Insights (2017–2020), and describes HCM experience as practitioner, advisor, service provider, industry analyst and technology provider. Analyst relations and portfolio marketing questions fit Jayson.
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Kim Herman
LinkedInExperience: VP of Marketing, HR Solutions · Mitratech
Kim Herman holds VP of Marketing, HR Solutions (since 2025) and Director of Marketing - HRC (since 2024) at Mitratech, which is described as providing legal and compliance solutions. Kim was Marketing Director at ProLiant (2020–2024) and at EmphasisHR (2020), and Marketing Consultant at TalentUnify (2019–2020). Marketing HR products at a legal and compliance software company fits Kim.
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Larisa Sandu Mills, MBA
LinkedInExperience: Principal, Partner Marketing Manager · Workday
At Workday, Larisa Sandu Mills has been Principal, Partner Marketing Manager since 2025, after Sr. Global Campaigns Manager - Customer Base there (2021–2025). Larisa was Head of Customer Marketing & Advocacy at Workday Peakon Employee Voice (2021) and Customer Marketing Manager at OneLogin by One Identity (2018–2021), and has been an Advisory Board Member at UserEvidence since 2021. Partner marketing and campaigns to existing customers make Larisa a fit for questions on selling through partners and to an installed base.
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Lily Sassoon
LinkedInExperience: Director, Core HR Marketing & Content · Rippling
Lily Sassoon's Rippling titles are Director, Core HR Marketing & Content since 2026, Director, Core HR Product Marketing (2025–2026), Product GTM Lead (2024–2025) and Business Operations Manager (2023–2024); Lily was also a Partner at Green Meadow Ventures (2020–2023). Product marketing and content for core HR products, from someone who also held go-to-market and operations roles at Rippling, fits Lily.
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Mark Jackson
LinkedInExperience: Director of Marketing and Branding HR Applicant Tracking (ATS) & Training Management Software · Visibility Software | HR Consulting & HR Platforms
Mark Jackson has been Director of Marketing and Branding HR Applicant Tracking (ATS) & Training Management Software at Visibility Software | HR Consulting & HR Platforms since 2015, and a freelance Marketing Strategy Consultant since 2018. Mark was Marketing Manager & Organizational Development at DTI Integrated Business Solutions (2006–2014) and Recruiter Customer Service Manager at Remedy Intelligent Staffing (2005–2006). Positioning applicant tracking software, with recruiting work behind it, fits Mark.
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Meghan Setzer
LinkedInExperience: GVP, Global Awareness & Growth Marketing · UKG
UKG's brand awareness initiatives fall under Meghan Setzer's role as GVP, Global Awareness & Growth Marketing at UKG (since 2025). Earlier UKG titles were Group Vice President, Marketing Communications (2023–2025), VP, Global Advertising and Product Marketing (2021–2023) and Senior Director, Global Advertising and Product Marketing (2020–2021), and Meghan was Senior Director, Product Marketing & Advertising at Ultimate Software (2015–2020). Brand awareness and advertising for an HR, payroll and workforce management provider fits Meghan.
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Patricia Hyde
LinkedInExperience: VP of Marketing · Hubert; Former Head of Marketing - Sage People & Sage HR · Sage
VP of Marketing at Hubert since 2025, Patricia Hyde was Head of Marketing - Sage People & Sage HR (2021–2024) and Head of Marketing - Small Accounting, Sage People, Sage HR and Sage Payroll (2024–2025) at Sage. Patricia's other Sage roles were Marketing for Sage 200 and X3 (2020–2021) and Enterprise Marketing (2018–2020), and Patricia cites demand generation and digital marketing. Marketing HR and payroll products alongside small-business accounting software fits Patricia.
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Roberta Tavecchio
LinkedInExperience: Marketing Manager · Workday
Marketing Manager at Workday since 2022 is Roberta Tavecchio's title; Workday is described as "an enterprise AI platform for HR, finance, and IT". Roberta was International Marketing Manager (2021–2022) and Marketing Manager Asia (2017–2021) at Cremonini Group. The international and Asia marketing titles, plus the Workday role, make Roberta a fit for questions on marketing an HR platform across countries.
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Sherri Kolomayz
LinkedInExperience: Marketing Director · Dayforce
Since 2024, Sherri Kolomayz has been Marketing Director at Dayforce; Dayforce is described as "a global people platform" covering payroll, HR, benefits, talent and workforce management. Sherri was Director, Marketing at Logile, Inc. (2023–2024) and at InMoment (2009–2010), and Director, Marketing, Content Strategy (2020–2022) and Sr. Marketing Manager (2010–2020) at Infor. Content strategy for an all-in-one HR and payroll platform suits Sherri.
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Choose the right perspective
Meghan Setzer and Jayson Saba suit brand, advertising and portfolio questions; Lily Sassoon, Sherri Kolomayz and Patricia Hyde fit product and content marketing for core HR and payroll. Anna Swayne and Larisa Sandu Mills are the customer marketing picks, Mark Jackson suits applicant tracking, Kim Herman HR products at a compliance software company, and Roberta Tavecchio marketing across countries.
Questions to take into the conversation
- 01Who signs off on an HR software purchase now, the HR leader, finance or IT, and how does that change your message?
- 02How do you market payroll and core HR to a company that only switches systems every several years?
- 03Which customer marketing programs lead existing HR software customers to add modules?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.