HR technology
Marketing professionals in HR technology
Learn how marketing teams in HR technology actually reach buyers and what signals they watch for. You'll understand which channels work, how sales and marketing coordinate, and what buying behaviors matter most for your go-to-market strategy.
Professionals to explore
01—10Alicia Saia
LinkedInExperience: Marketing Director · Equifax Workforce Solutions
Experience in marketing leadership at a company providing HR, payroll, and workforce management solutions for employers.
Amy Hanson
LinkedInExperience: Director of Solution Strategy · Workday
Experience leading product marketing and solution strategy for human capital management software, including workforce and employee experience tools at HR technology companies.
Angela Mah
LinkedInExperience: Marketing Director · The FASE Group
Experience creating marketing assets and leading brand messaging as marketing director at an HCM and ERP consulting firm.
Brenton Williamson
LinkedInExperience: VP of Marketing · BambooHR
Experience leading marketing for an HR software company, building brand recognition and generating leads for HR technology products.
Elyse Ahad
LinkedInExperience: Marketing Director Canada & US · HR Path
Experience serving as marketing director at HR Path, a Human Resources Services company, following an acquisition of a prior marketing director role.
Ivanessa Maldonado
LinkedInExperience: Marketing Director · ADP
Experience as marketing director focused on helping small businesses get value from HR services company ADP's payroll and HR solutions.
Kayla Heineman
LinkedInExperience: Marketing Director · ADP
Experience directing account-based marketing programs for enterprise clients at a company offering payroll and HR solutions.
Reannah Gilenson
LinkedInExperience: Director, Product Marketing · UKG
Experience in product marketing direction for a company offering human capital management, workforce management, and payroll software solutions.
Samantha Coughlin
LinkedInExperience: Marketing Director · HRchitect
Experience leading marketing at an HR technology consulting firm as marketing director, marketing manager, and vice president of marketing and business development.
Sue Lingard
LinkedInExperience: Marketing Director · Cezanne HR
Experience leading marketing activities including positioning, branding, and lead generation for an HR software and payroll services provider.
Choose the right perspective
Choose candidates who have run campaigns, managed lead generation, or worked directly with sales teams at HR software companies. Look for people who can describe specific buyer interactions—not just theory. Ask about deals they lost and won, and what they learned about how HR buyers actually decide.
Questions to take into the conversation
- 01Walk me through a campaign where you saw real interest from HR buyers. What did they do that told you they were serious?
- 02How did your sales team know which leads to pursue? What signals mattered most to them?
- 03Tell me about a time your marketing approach didn't work with HR buyers. What did you change?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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