Marketing professionals in Payroll software
Four pairs anchor this payroll software group, two marketers each from Paylocity, ADP, CloudPay and Paychex (one at Paychex Europe), with HiBob and Paycom alongside. Four are product marketers, and others cover paid acquisition, account-based marketing and client lifecycle marketing, so they suit a payroll vendor studying what makes employers switch, building broker and partner channels, or keeping small business clients.
Professionals to explore
Anja Erntgaard
LinkedInExperience: Head of Product Marketing · Paychex Europe
Anja Erntgaard is Head of Product Marketing at Paychex Europe (since 2026) and held Product Marketing Manager (2024–2026) and Senior Digital Marketing Manager (2023–2024) there. Anja was a Marketing Consultant at Fig & Friends (2023) and Head Of Marketing at LottieFiles (2021), and describes B2B marketing with a strong focus on ROI. Product marketing for payroll in European markets fits Anja.
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Chris Osborne
LinkedInExperience: Head of Payroll Product Marketing · HiBob
Chris Osborne is Head of Payroll Product Marketing at HiBob (since 2025), described as "an all-in-one HR software company", after Sr. Director of Product Marketing at Dayforce (2021–2025). Chris was also Director of Product Marketing, ERP Cloud at FinancialForce (2015–2021), Northeast Channel Sales Manager at CAVALLO (2009–2010) and Director of Business Solutions at Navint Partners (2007–2009). Positioning payroll inside an HR suite fits Chris.
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Danielle Williams
LinkedInExperience: Product Marketing, Senior Lead · Paycom
Danielle Williams is Product Marketing, Senior Lead at Paycom (since 2026), leading product positioning, go-to-market release strategy and messaging that translates software capabilities into B2B buyer value for key personas. Earlier Paycom roles were Senior Marketing Strategist (2024–2026), Team Leader of Automated Marketing Communications (2023–2024) and Prospect Marketing (2020–2021); Danielle was also Director of Marketing at Rose State College (2021–2023). Release messaging for payroll buyer personas fits Danielle.
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Ivanessa Maldonado
LinkedInExperience: Marketing Director · ADP
Ivanessa Maldonado has been Marketing Director at ADP since 2024 and was Marketing Director at Roll by ADP (2021–2024), Marketing Manager, Social Media (2016–2021) and Sr. Executive Assistant, Marketing (2013–2016) at ADP; earlier, Ivanessa was Administrative Assistant, ADP Facilities at CBRE (2009–2010). Ivanessa describes lifecycle marketing for ADP's Small Business Services unit to drive client engagement, product adoption, retention and growth, which fits questions on keeping small business payroll clients.
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Jamie Krause
LinkedInExperience: Director Product Marketing, Paychex & Paycor · Paychex
Jamie Krause holds Director Product Marketing, Paychex & Paycor at Paychex (since 2025), a new role in Paychex's marketing leadership team, and Director, Product Marketing at Paycor (since 2024). Jamie was Principal Marketing Manager, Broker & National Partnerships (2020–2024) and Senior Manager, Demand Generation & Growth Marketing (2018–2020) at Paycor and Marketing Manager, Brand at Eli Lilly and Company (2015–2018). The broker partnerships title fits questions on selling payroll through brokers and partners.
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Julian H. Gibson
LinkedInExperience: Manager of Marketing · Paylocity
Julian H. Gibson is Manager of Marketing at Paylocity (since 2024) and was Implementation Consultant II there (2022–2024), SaaS Marketing Manager at ClearOne Advantage (2016–2021), Senior Marketing Consultant at Blacktop Streetball Association (2007–2020) and Marketing Specialist at Knowledge Network Corporation (2005–2008). With implementation work at Paylocity behind the marketing role, Julian fits questions on what new payroll customers need during setup and how marketing can speak to it.
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Kayla Heineman
LinkedInExperience: Marketing Director · ADP
Kayla Heineman is Marketing Director at ADP (since 2025), a temporary position managing the ABM program for enterprise companies, and was Account-Based Marketing Director at ADP (2022–2023). Kayla was Sr. Account-Based Marketing Program Manager, Enterprise (2022) and Account-Based Marketing Program Manager, Enterprise (2020–2022) at Cradlepoint, part of Ericsson, and Account-Based Marketing Campaign Manager at Intapp (2019–2020). ABM for enterprise payroll deals fits Kayla.
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Maddy Cross
LinkedInExperience: Director of Marketing · Paylocity
Maddy Cross has been Director of Marketing at Paylocity since 2022, with an Acquisition function generating sales-ready net-new opportunities and ownership of paid media strategy and investment. Maddy was Director of Cross-Channel & Media Strategy at Oracle (2020–2022), and Cross Channel Director (2018–2020), Social Strategy Supervisor (2016–2018) and Social Media Strategist (2015–2016) at 90octane | Strategic Marketing Agency. Paid media for net-new payroll buyers fits Maddy.
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Nick Webb
LinkedInExperience: Chief Marketing Officer · CloudPay
Nick Webb has been Chief Marketing Officer at CloudPay since 2022, after EMEA Marketing Director at WorldFirst (2020–2022). Nick was VP Marketing & Product Management at FLEETCOR (2017–2020), Marketing Director, Enterprise Services at Microsoft (2016–2017) and Strategy & Transformation Director at Vodafone Business (2014–2016). CMO-level questions on marketing global payroll to employers in many countries fit Nick.
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Paul Milner
LinkedInExperience: Senior Director of Marketing · CloudPay
Paul Milner is Senior Director of Marketing at CloudPay (since 2024); CloudPay is described as "a global payroll company that provides fully managed services". At SymphonyAI, Paul was VP Demand Generation. SymphonyAI Retail CPG (2023–2024) and Director of Marketing, Demand Generation. EMEA. SymphonyAI Retail CPG (2022–2023); Paul was also Senior Marketing Manager at Manhattan Associates (2020–2022) and Marketing Director at Displaydata (2016–2020). Demand generation for managed global payroll fits Paul.
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Choose the right perspective
For positioning and launches, start with Chris Osborne, Jamie Krause, Danielle Williams or Anja Erntgaard (Europe). Maddy Cross and Paul Milner fit paid acquisition and demand generation, Kayla Heineman enterprise ABM, Ivanessa Maldonado small business retention, Nick Webb CMO-level questions on global payroll, and Julian H. Gibson the handoff from implementation to marketing.
Questions to take into the conversation
- 01What usually triggers a company to switch payroll providers, and how early can marketing spot it?
- 02How do you work with brokers and accountants who recommend payroll software to their clients?
- 03Which messages convince an employer with staff in several countries to consolidate payroll with one provider?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.