Go-to-market
10 performance marketing experts
These ten marketers have led performance marketing inside operating companies, with titles that include head of performance marketing and director of performance marketing. A reader can learn how performance marketing leaders build and run their teams in operating companies.
Professionals to explore
01—10Catherine Enriquez
LinkedInExperience: Director of Performance Marketing & Organic Growth · Jobber
Former Director of Performance Marketing & Organic Growth (2025–2026) and Senior Manager, Performance Marketing (2022–2025) at Jobber, and Director, Paid Acquisition there since 2026. The profile describes leading a team of performance and content marketers across SEM, organic search and content, paid social, YouTube, directories and affiliate channels. Former Performance Marketing Director at Goodfood Market (TSX:FOOD) (2020–2021).
Jack Wensley
LinkedInExperience: Head of Performance Marketing · Depop
Former Head of Performance Marketing (2022–2024) and Paid Media Director (2024–2025) at Depop, and Director, Paid Media & CRM there since 2025. Former Head of Performance Marketing TON (2021–2022) and Senior Digital Media Manager MRP & NAP (2017–2021) at YOOX NET-A-PORTER.
Jeff Thomas
LinkedInExperience: Head, Performance Marketing Shopify · Shopify
Head, Performance Marketing Shopify at Shopify since 2025 and former Head of Global Paid Acquisition Snap Inc at Snap Inc. (2022–2024). The profile describes driving B2B performance through full-funnel user acquisition and growth strategies across multiple digital channels globally.
Julia Katharina Klein
LinkedInExperience: Director of Performance Marketing · Compare the Market
Director of Performance Marketing at Compare the Market since 2026 and former Head of Performance Marketing there (2024–2025). Former Head of Performance Marketing, Books at Amazon (2021–2023) and Growth Marketing Lead (Head of Growth Marketing), Europe at Canva (2023–2024). The profile says this person was promoted to Director in just over 12 months.
Matthew Klemchuk
LinkedInExperience: Head of Performance Paid Media (Global), Pixel, Nest, & Google Store · Google
Head of Performance Paid Media (Global), Pixel, Nest, & Google Store at Google since 2021. Former Head of Performance Paid Media (NA), Pixel, Nest, & Google Store (2020–2021) and Head of Performance Paid Media (NA), Google Store (2019–2020) at Google. The profile lists the current role in the Marketing department at Head level.
Romeeta Sukhtankar
LinkedInExperience: Global Head of Performance Marketing · Amazon
Former Global Head of Performance Marketing at Amazon (2022–2025) and Global Head of Full Funnel Marketing there since 2024. The profile says this person runs global growth for Amazon Music and Amazon Photos with a 30 person team and operations across 15 countries, and that the team in-housed global media operations. Other roles include Head of Mobile Marketing at Shutterfly (2016–2019).
Shayanta Paul
LinkedInExperience: Senior Director, Performance Marketing · Delivery Hero
Senior Director, Performance Marketing at Delivery Hero since 2026 and former Director, Performance Marketing there (2024–2026). Former Performance Marketing Lead - Emerging Markets (2023–2024) and Performance Marketing Lead, Amazon.sg (2020–2022) at Amazon. The profile describes setting the strategic direction for measurement areas including marketing attribution, incrementality and customer lifetime value.
Shelby Taylor Catania
LinkedInExperience: Global Head of Paid Social, Performance Marketing · Shopify
Global Head of Paid Social, Performance Marketing at Shopify since 2025, and former Senior Lead, Performance Marketing (Emerging Channels) (2024–2025) and Lead, Performance Marketing (Emerging Channels) (2023–2024) there. The profile describes being the managing lead for the global Paid Social team within Shopify's Growth org, focused on merchant acquisition.
Sofie Segercrantz
LinkedInExperience: Head of Performance Marketing · Supermetrics
Former Head of Performance Marketing at Supermetrics (2020–2025) and Head of Paid Search there since 2025. The profile says this person built the performance marketing function at Supermetrics from scratch, scaling to a 4-person team, a €10M peak budget and paid channels across 6 platforms. Other roles include Head of Paid Search & Social Media at Tulos Helsinki (2017–2019).
Victoria Beer
LinkedInExperience: Head of Performance Marketing · tink
Head of Performance Marketing at tink since 2022 and former Senior Performance Marketing Manager there (2019–2022). The profile says this person led tink's performance marketing team to manage acquisition and retention marketing channels, including SEA, social, affiliate, display and online video, across 5 European markets. Other roles include Team Lead Social Media & Affiliates Manager at Wayfair (2017–2019).
Choose the right perspective
Match the person's channel focus and business model to yours, since running paid social for merchant acquisition differs from running paid search for a consumer subscription or marketplace. Check the dates of the relevant role as well, because ad platforms, measurement rules and tracking options have changed quickly in recent years.
Questions to take into the conversation
- 01How do you decide how much budget each paid channel gets, and how often do you rebalance it?
- 02How do you measure incrementality when platform-reported conversions disagree with your own data?
- 03What would you bring in-house first when moving performance marketing away from an agency?
Reaching performance marketing experts
How can I contact one of these performance marketing experts?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 9 companies, including Jobber, Depop and Shopify, based on profile data retrieved on October 4, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach performance marketing experts?
You choose the offer, starting at $5 per person. It includes Instant Expert's 20% fee, so an offer that pays the person $100 costs you $125. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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