Retail
10 retail pricing and markdowns experts
These ten professionals have held retail pricing roles, including pricing director, pricing operations and markdown or clearance pricing positions. A reader can learn how retail pricing teams set prices, plan promotions and handle markdowns.
Professionals to explore
01—10Brittani Foster
LinkedInExperience: Director, Pricing Strategy - Home, Toys, Foods & Branded Partnerships · Macy's
Director, Pricing Strategy - Home, Toys, Foods & Branded Partnerships at Macy's since February 2024. Other Macy's roles include Director, Pricing - Men s, Kids & CFOB (Active Basics Outdoor) (2021–2024), Senior Manager, Pricing Strategy - RTW Sportswear & Special Sizes (2021), Pricing Manager, Pricing Operations - RTW Millennial Sportswear & Denim (2020–2021) and Pricing Manager, Pricing Operations - Young Men's Sportswear & Denim (2019–2020).
Jason Williams
LinkedInExperience: Director Retail Pricing · Academy Sports + Outdoors
Director Retail Pricing at Academy Sports + Outdoors since November 2025. Other Academy Sports + Outdoors roles include Senior Manager Promotional and Markdown Pricing (2021–2025), Manager Markdown Pricing (2019–2021), Pricing Execution Manager (2018–2019) and Pricing Execution Analyst (2017–2018).
Jessica Handal
LinkedInExperience: Director, Price and Markdown Optimization · Walgreens
Former Director, Price and Markdown Optimization at Walgreens (2017–2026), and Sr. Director, Pricing & Promotions there since January 2025; the profile says this person leads omnichannel optimization efforts in that senior director role. Other Walgreens roles include Director, Promotional Insights (2013–2017) and Sr. Manager Promotions (2011–2013).
Kristi Onkka
LinkedInExperience: Director, Pricing and Promotions - Essentials & Beauty · Target
Director, Pricing and Promotions - Essentials & Beauty at Target since July 2018. Former Sr Manager, Clearance Pricing at Target (2013–2018). Other Target roles include Buyer - CityTarget, Hardlines (2011–2013), Buyer - Children's Books (2010–2011) and Buyer - Software, Video Games (2009–2010).
Maria McNulty
LinkedInExperience: Senior Director, Pricing and Promotions-Price and Assortment Planning Strategy (Retired) · Lowe's Companies, Inc.
Former Senior Director, Pricing and Promotions-Price and Assortment Planning Strategy (Retired) at Lowe's Companies, Inc. (2003–2019), and Senior Director, Pricing and Promotions Initiatives Lead (Systems and Processes) (Retired) there (2014–2019). Other roles include Retail Business Consultant at Spotlight Solutions (ProfitLogic) (2000–2003) and Buyer Merchant at Nine West Group (1990–2000).
Michael Ordeshook
LinkedInExperience: Group Vice President, Price Operations · Macy's
Former Group Vice President, Price Operations at Macy's (2009–2017). Vice President, Planning, Allocation, Analytics, Pricing and Operations at FYE, Toys R Us Canada, and Sunrise Records since June 2017; the profile describes responsibility for commercial planning, merchandising strategy, pricing, inventory optimization, analytics and supply chain operations across 200+ stores and digital channels.
Nick Stark
LinkedInExperience: Sr. Director Pricing, Promo, and Clearance Strategy · Target
Sr. Director Pricing, Promo, and Clearance Strategy at Target since June 2023; the profile describes leading enterprise pricing and promotional strategy across Target's Apparel, Home, and Hardlines businesses, shaping pricing architecture, promotional frameworks and clearance strategy. Other Target roles include Director Merchandising Kids (2016–2017) and Sr. Buyer Merchandising Baby (2012–2016).
Rebecca Fitzgerald
LinkedInExperience: Director of Planning - Markdown Optimization and Promotion Execution · maurices
Former Director of Planning - Markdown Optimization and Promotion Execution at maurices (2024–2025), and Senior Director - Pricing, Promotions, & Analytics there since January 2025. The profile describes analyzing historical promotion performance and leading discussions with cross functional partners. Former Manager Planning Analysis at maurices (2023–2024).
Sue Unkefer
LinkedInExperience: Director, Pricing · JCPenney
Former Director, Pricing (2021–2025), Senior Manager, Pricing (2017–2021) and Manager, Markdown Optimization (2016–2017) at JCPenney. Director of Pricing at The Container Store since February 2026. Other roles include Manager, Merchandise Planning at JCPenney (2013–2016).
Wes Woolbright
LinkedInExperience: Director Pricing · Sam's Club
Former Director Pricing at Sam's Club (2016–2022). At Walmart the roles were Director of Pricing Operations - General Merchandise (2022–2023) and Director of Pricing Operations - Grocery & Beverages (2023–2024), where the profile describes leading a team to adhere to pricing strategy and recommend prices to improve price position and financial performance. Director, Pricing & Analytics at Under Armour since February 2025.
Choose the right perspective
Match the person's retail format and categories to yours, since pricing for a mass merchant, a department store, a drugstore chain and a specialty apparel brand follows different rules for promotions and clearance. Also consider whether you need someone who set pricing strategy or someone who ran pricing operations and markdown execution.
Questions to take into the conversation
- 01How do you decide when to take a first markdown and how deep it should be?
- 02How do you balance promotional pricing against everyday prices without training customers to wait for sales?
- 03What data and tools do you rely on to measure whether a pricing or markdown decision worked?
Reaching retail pricing and markdowns experts
How can I contact one of these retail pricing and markdowns experts?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 8 companies, including Macy's, Academy Sports + Outdoors and Walgreens, based on profile data retrieved on October 4, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach retail pricing and markdowns experts?
You choose the offer, starting at $5 per person. It includes Instant Expert's 20% fee, so an offer that pays the person $100 costs you $125. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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