Retail
10 visual merchandising experts
These ten professionals have led visual merchandising at retailers and fashion brands in roles such as visual merchandising director, head of visual merchandising and vice president of visual merchandising. A reader can learn how retailers plan and carry out visual merchandising across their stores.
Professionals to explore
01—10Heather Fountain
LinkedInExperience: Visual Merchandising Director · Target
Visual Merchandising Director at Target since February 2017. Former Visual Market Manager (Michigan, Ohio, Indiana and Pittsburgh) at LOFT (2012–2015), Field Visual Merchandiser at Forever 21 (2007–2012) and District Visual Manager at LOFT (2005–2007). Other roles include District Manager at Rally House (2015–2017).
Keith Sazali
LinkedInExperience: Visual Merchandising Director · Galeries Lafayette
Visual Merchandising Director at Galeries Lafayette since June 2018; the profile describes strategizing, leading and implementing the overall retail visual merchandising, creative, design and print direction and development. Former General Manager Visual Merchandising&Creative - PARKSON Department Stores, SHOE GALLERY, FOODPARK at Parkson Group (2015–2018) and Head of Creative and Visual Merchandising at C&A China (2014–2015).
Kris Houlton
LinkedInExperience: Vice President Global Visual Merchandising at Kate Spade · kate spade new york
Former Vice President Global Visual Merchandising at Kate Spade (2020–2022), and Vice President, Global Visual Experience & Store Design at kate spade new york since November 2022. At Coach the roles were Divisional Vice President, Visual Merchandisiing APAC (2014–2020), Divisional Vice President, Visual Merchandising (2013–2014) and Senior Director, Visual Merchandising (2009–2013).
Lyuba Toteva
LinkedInExperience: Global Head of Visual Merchandising and Windows · Massimo Dutti
Global Head of Visual Merchandising and Windows at Massimo Dutti since February 2024. Former Head of Visual Merchandising Department at ECOALF (2021–2024) and Head of Visual Merchandising Department at BIMBA Y LOLA (2017–2021). Other roles include Product Presentation & Training Manager Childrenswear - Wholesale, EMEA at Ralph Lauren (2013–2016).
Melissa Caminiti
LinkedInExperience: Head of Visual Merchandising & VM Styling · Old Navy
Head of Visual Merchandising & VM Styling at Old Navy since April 2023. Other Old Navy roles include Sr. Director Visual Merchandising - Women s and Men s VM Merch & Family VM Styling (2018–2023) and Director Sr. Visual Merchandising Manager-Women's (2014–2018). Former Sr. Visual Merchandising Manager at Madewell (2013–2014).
Polina Andreeva
LinkedInExperience: Senior Visual Merchandising Manager · UNIQLO
Senior Visual Merchandising Manager at UNIQLO since September 2015; the profile lists window and campaign adaptation and design, in-store decoration design, new store opening VM planning and execution, VM equipment control and store standard layout. Former Visual Merchandising Manager at UNIQLO (2014–2015) and Product Presentation Specialist at Nike (2011–2013).
Richard Becker
LinkedInExperience: Director of Visual Merchandising & Graphic Design · Bed Bath & Beyond
Former Director of Visual Merchandising & Graphic Design at Bed Bath & Beyond (2013–2017), where the profile says this person directed visual merchandising and creative development for over 1100 stores in the United States, Canada and Mexico. Former Director of Visual Merchandising and Design at Toys"R"Us (2002–2013), Senior Visual Merchandising Manager at Disney Store (1996–2002) and Visual Merchandising Manager at Sesame Street Retail Stores (1995–1996).
Rob Kemp
LinkedInExperience: Director Of Visual Merchandising · Carters Inc.
Former Director Of Visual Merchandising at Carters Inc. (2018–2025), where the profile describes leading end-to-end in-store execution by implementing a visual training program for the field team, including instructional videos and standards manuals. Senior Director of Store Experience and Design at Carters Inc. since September 2025. Former Director Global Visual Merchandising and Store Design at Spanx (2012–2016).
Sydney Armistead
LinkedInExperience: Vice President, Visual Merchandising · Belk
Vice President, Visual Merchandising at Belk since February 2026. Other Belk roles include Corporate Director Creative Visual Merchandising (2023–2026), Senior Corporate Visual Merchandising Manager (2021–2023) and Corporate Visual Merchandising Manager (2017–2026). The profile describes developing a complete merchandising picture for each area of responsibility.
Tania Perez Pacheco
LinkedInExperience: Head of Visual Merchandising & Store Experience Department · BIMBA Y LOLA
Head of Visual Merchandising & Store Experience Department at BIMBA Y LOLA since January 2020. Former Head of Visual Merchandising & Shop Window Department at ARMADA GROUP (2018–2019), Window Designer & Visual Merchandiser Manager Retail & Wholesale at TOUS Jewelry (2013–2018) and Senior Visual Merchandiser Headquarters OYSHO at Inditex (2011–2013).
Choose the right perspective
Match the person's retail format to yours, since a department store, a mass discount chain and a specialty fashion brand set different visual standards and roll them out differently. Also consider whether you need someone who set visual strategy at headquarters or someone who ran execution across a field of stores.
Questions to take into the conversation
- 01How do you turn a visual merchandising concept into standards that every store can carry out the same way?
- 02How do you measure whether a floor set or window change actually lifted sales?
- 03How do you train and support field teams so visual standards hold up between visits?
Reaching visual merchandising experts
How can I contact one of these visual merchandising experts?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 10 companies, including Target, Galeries Lafayette and kate spade new york, based on profile data retrieved on October 4, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach visual merchandising experts?
You choose the offer, starting at $5 per person. It includes Instant Expert's 20% fee, so an offer that pays the person $100 costs you $125. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
Request a correction or removal