Banking
10 experts in selling to banks
These ten sales leaders and account executives have sold software, digital banking and payments technology to banks, credit unions and other financial institutions, in roles at companies including Fiserv, FIS, Jack Henry, ACI Worldwide and Temenos. A reader can learn how vendors navigate bank buying committees, vendor due diligence and long sales cycles for core, digital and payments systems.
Professionals to explore
01—10Carl Robinson
LinkedInExperience: SVP Digital Banking - Sales Management (Acquired Dragonfly Financial Technologies) · FIS
SVP Digital Banking - Sales Management (Acquired Dragonfly Financial Technologies) at FIS since October 2024; the profile describes managing the transition of the Dragonfly sales team, marketing and revenue to FIS Digital Banking, with a focus on U.S. financial institutions. Former Chief Revenue Officer & EVP at Dragonfly Financial Technologies (2022–2024) and Senior Vice President at Alacriti (2020–2022).
David Burns
LinkedInExperience: Vice President, Sales, Digital Banking & e-Payments · Fiserv
Vice President, Sales, Digital Banking & e-Payments at Fiserv since March 2016, and former VP Sales, Community Banking, USA at ACI Worldwide (2006–2016). The profile also lists National Account Executive at Intuit (2002–2006) and describes skills in financial institutions, banking, digital payments and credit/debit cards.
Dustin Lubertazzi
LinkedInExperience: Vice President - Banking, Credit Union & Channel Sales · Alloy
Vice President - Banking, Credit Union & Channel Sales at Alloy since July 2026. Former Senior Director - Banking, Credit Union & Channel Sales (2025–2026) and Director, Regional & Community Banking (North America) (2023–2025) at Alloy, and Enterprise Account Executive at nCino (2018–2022). The profile describes helping financial institutions solve complex problems with software solutions.
Eric Evans
LinkedInExperience: Director of Sales, Digital Banking · Jack Henry
Director of Sales, Digital Banking at Jack Henry since July 2022, and former Digital and Payment Sales Executive at Jack Henry (2007–2022). The profile describes providing digital solutions to banks and credit unions as a sales executive for ProfitStars (Jack Henry), and lists Director of Banking Relationships at ACH Commerce (2002–2005).
Melissa Brady
LinkedInExperience: Director, New Sales Senior Business Development Executive, Financial Institutions & Intermediaries · ACI Worldwide
Director, New Sales Senior Business Development Executive, Financial Institutions & Intermediaries at ACI Worldwide since May 2018, and Financial Services & Financial Crime Sales at Oracle since March 2026. The profile describes a sales career helping Tier 1 and Tier 2 banks, fintechs and retailers modernize how they move money, and lists VP, National Sales at JPMorganChase (2002–2015).
Mike Rogers
LinkedInExperience: Head of FI Partnership Sales · Fiserv
Former Head of FI Partnership Sales at Fiserv (2019–2022) and Vice President of Sales - First Data Community Financial Institutions at First Data Corporation (2018–2019); Vice President, Product Sales Leader - Sales and Enterprise Accounts at Fiserv since May 2025. The profile cites 28 years in financial services, payments and fintech, specializing in sales leadership, revenue strategy and business development.
Rob Golding
LinkedInExperience: Senior Sales Executive · FIS
Senior Sales Executive at FIS since September 2025. Former Vice President of Sales at Alacriti (2025), Director at Volante Technologies (2016–2025) and Senior Sales Executive at Finastra (2006–2016). The profile cites more than 25 years helping the largest U.S. and international banks across Payments, FX, Treasury and Capital Markets, including RTP, FedNow and ISO 20022.
Rocco Marcello
LinkedInExperience: SVP, Head of Sales & Relationship Management, Financial Institution Group · Fiserv
SVP, Head of Sales & Relationship Management, Financial Institution Group at Fiserv since April 2024, alongside SVP, Head of Financial Institution Group and Issuer Solution Sales since 2022. Former SVP Sales, Card Services, and Issuer Solutions (2020–2022) and SVP Sales, Card Services (2015–2020) at Fiserv.
Ryan Fetzer
LinkedInExperience: SVP Sales, Regional & Community Banks · FIS
Former SVP Sales, Regional & Community Banks (2022–2025), Head of Sales, Retail Payments, Community Banks & Credit Unions (2025) and SVP, Head of Americas Sales, Office of the CFO & Bank Treasury (2019–2021) at FIS; Managing Director, Americas Lending Sales Corporate & Retail Lending Finastra at Finastra since April 2026. The profile describes delivering transformative outcomes for financial institutions.
Tom Snyder
LinkedInExperience: Director, Banking and Sales - USA · Temenos
Director, Banking and Sales - USA at Temenos since January 2025. Former VP, Sales at FIS (2021–2024) and Regional Vice President at ClickSWITCH (2019–2021); Kasasa roles on the profile include SVP Regional Director Kasasa (2018–2019) and EVP Sales (2012–2015). The profile describes leading sales and revenue organizations that help financial institutions grow, compete and modernize.
Choose the right perspective
Match the person's buyer segment to yours, since community banks and credit unions buy differently from regional and Tier 1 banks. Choose someone from a large core or payments provider for questions about competing with incumbent vendors, and someone from a smaller fintech for questions about breaking into banks as a newer supplier.
Questions to take into the conversation
- 01How do you get a new vendor through a bank's third-party risk and security review without losing the deal?
- 02Who inside a bank or credit union actually decides on a new digital banking or payments platform?
- 03How do core system contracts and integrations shape what a bank is able to buy, and how do you work around them?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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