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10 affiliate marketing program experts
These ten marketers have run their own companies' affiliate programs, in roles from affiliate marketing manager to director of affiliate marketing. A reader can learn how in-house affiliate programs are run and how affiliate partners are managed.
Professionals to explore
01—10Anna Hausmann
LinkedInExperience: Head of Affiliate Marketing (interim) · ARKET
Head of Affiliate Marketing (interim) at ARKET since 2024, where the profile says this person manages channel budgets and reports to stakeholders, and manages relationships with and onboarding of EU and UK affiliate partners. It is the only role shown in this person's listed work history, and the profile headline gives it as Head of Affiliate Marketing at ARKET.
Anna Welsh
LinkedInExperience: Affiliate Marketing Manager - boohooMAN · Debenhams Group
Affiliate Marketing Manager - boohooMAN at Debenhams Group since 2024, where the profile says this person heads up the boohooMAN affiliate programme across the UK, US, FR, DE, AU, IE, NL and EU and manages B2B partnerships with external digital partners. Former Senior Affiliate & Partnerships Executive - boohooMAN at Boohoo Group PLC (2022–2024).
Crystal Simile
LinkedInExperience: Head of Affiliate & Partnerships · Princess Polly
Head of Affiliate & Partnerships at Princess Polly since 2025. Former Global Affiliate Marketing Manager (2022–2025) and Affiliate Marketing Manager (2021–2022) at Princess Polly, which the profile describes as a retail company, and Account Manager at Rakuten Advertising (2018–2021).
Jennifer Coleman
LinkedInExperience: Senior Manager, Affiliate Marketing · Quince
Director, Editorial & Affiliate Marketing at Quince since 2026 and former Senior Manager, Affiliate Marketing at Quince (2022–2026). Former Affiliate Marketing Manager at LaRue (2021–2022), Affiliate Marketing Manager at Misen (2021) and PR & Affiliate Marketing Manager at Uncommon Goods (2017–2021).
Julie Glass
LinkedInExperience: Director, Enterprise Affiliate Marketing · 1-800-FLOWERS.COM, INC.
Director, Enterprise Affiliate Marketing at 1-800-FLOWERS.COM, INC. since 2024. Former Associate Director, Affiliate Marketing at Acceleration Partners (2021–2024), Senior Manager, Affiliate Marketing at dentsu (2021) and Lead, Affiliate Marketing at iProspect (2019–2021).
Madison Wilkinson
LinkedInExperience: Affiliate Marketing Manager · Patagonia
Affiliate Marketing Manager at Patagonia since 2026, where the profile says this person manages Patagonia's content focused affiliate program. Former Senior Affiliate Marketing Manager (2025–2026), Affiliate Marketing Manager (2024–2025) and Associate Affiliate Manager (2023–2024) at rygr.
Mary Schulke
LinkedInExperience: Head of Core Affiliate Marketing Channel · Walmart
Head of Core Affiliate Marketing Channel at Walmart since 2022. Other Walmart roles listed are Sr. Manager, Affiliate Marketing Manager (2018–2020), Associate Director, Content to Commerce Marketing (2020–2022) and Sr. Manager, Retail Category Manager (2016–2018).
Rachel Yow
LinkedInExperience: Affiliate Marketing Lead (Argos and Habitat) · Sainsbury's
Former Affiliate Marketing Lead (Argos and Habitat) at Sainsbury's (2023–2024). Affiliate Marketing Manager at Beyond Retail (UK) since 2025, which the profile describes as a retail company selling bathroom, kitchen and heating products. Former Associate Account Manager, Affiliate at Acceleration Partners (2022–2023).
Seth Bernabei
LinkedInExperience: Director, Affiliate Marketing · StockX
Director, Affiliate Marketing at StockX since 2017. Former Director, Publisher Development at Linkable Networks (2014–2017), where the profile says this person built the publisher base for an affiliate advertising network, and Director, Publisher Development at AffiliateTraction (2009–2014).
Wade Tonkin
LinkedInExperience: Director, Global Affiliate Marketing · Fanatics
Director, Global Affiliate Marketing at Fanatics since 2020. Other Fanatics roles listed are Senior Affiliate Manager (since 2018) and Affiliate Manager (2010–2020). Former Partner- Sales and Business Development at GTO Management (2007–2010) and Director of Sales - North America at Forge Business USA (2006–2007).
Choose the right perspective
Match the person's program to yours, since running one brand's affiliate program in a single market differs from leading a global affiliate channel for a large retailer. Also decide whether your question is mainly about partner recruitment, commission structure or measuring incremental sales, and pick someone whose roles centered on that.
Questions to take into the conversation
- 01How do you decide which affiliate partners to recruit and which ones to cut from the program?
- 02How do you set commission rates for different partner types, such as coupon, content and loyalty sites?
- 03How do you measure whether affiliate sales are incremental rather than sales you would have made anyway?
Reaching affiliate marketing program experts
How can I contact one of these affiliate marketing program experts?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 10 companies, including ARKET, Debenhams Group and Princess Polly, based on profile data retrieved on October 4, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach affiliate marketing program experts?
You choose the offer, starting at $5 per person. It includes Instant Expert's 20% fee, so an offer that pays the person $100 costs you $125. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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