Enterprise SaaS
10 ServiceNow marketing leaders
These ten marketers hold or have held chief marketing officer, senior vice president, vice president and senior director roles at ServiceNow, across brand, field, campaign, developer and regional marketing. A reader can learn from them how a large enterprise software company plans brand, campaigns and field marketing around its sales teams.
Professionals to explore
01—10Caroline Raj
LinkedInExperience: Senior Director, Marketing, Australia and New Zealand · ServiceNow
Senior Director, Marketing, Australia and New Zealand at ServiceNow since May 2021; her profile describes the role as Chief Marketing Officer for Australia and New Zealand, leading growth and go-to-market strategies. She was Head of Client Centricity (2019–2021) and Head of Marketing - Global Technology Services and NPS (2017–2019) at IBM.
Justine Davis
LinkedInExperience: VP Dev marketing, Community, Dev rel · ServiceNow
VP Dev marketing, Community, Dev rel at ServiceNow since February 2026. Davis was Head of Marketing at Postman from 2024 to 2025 and VP Marketing, Agile and DevOps solutions at Atlassian from 2021 to 2024; her profile headline also lists keynote speaking.
Kara Callaway
LinkedInExperience: VP Company Marketing · ServiceNow
VP Company Marketing at ServiceNow since September 2024; her profile says she leads a global team that inspires customers through storytelling, demos and experiences, helping unify how ServiceNow shows up on message and on brand. She was VP Product Marketing at Salesforce from 2021 to 2024.
Kirsten Cox
LinkedInExperience: GVP, EMEA Marketing · ServiceNow
GVP, EMEA Marketing at ServiceNow since June 2021. Cox was VP Marketing, EMEA at VMware from 2016 to 2021 and Director, Marketing, vCloud Air, EMEA at VMware from 2013 to 2016, and held the role VP, EMEA Marketing at CA Technologies from 2011 to 2013.
Michael Park
LinkedInExperience: Chief Marketing Officer · ServiceNow
Former Chief Marketing Officer at ServiceNow (2022–2024) and SVP, Product, Solutions & Digital Marketing there from 2020 to 2021. Park was Global Head of AI Go-To-Market at ServiceNow from 2024 to 2025 and has been SVP, Global Partnerships and Channels since June 2025; his profile cites product management, sales and marketing leadership.
Nalina Athyantha
LinkedInExperience: SVP, Global Enterprise & Field Marketing · ServiceNow
SVP, Global Enterprise & Field Marketing at ServiceNow since August 2023, where her profile says she leads a global organization of 550+ field, partner, ABM, executive and customer success marketers plus the inside sales organization. She was Vice President, Business Operations at ServiceNow from 2022 to 2023.
Piero DePaoli
LinkedInExperience: Vice President, Global Marketing Strategy & Culture · ServiceNow
Vice President, Global Marketing Strategy & Culture at ServiceNow since March 2024; his profile says he leads a team enabling ServiceNow marketing to do its best work. At ServiceNow he was also Vice President, Customer and Community Marketing (2023–2024), Vice President, Content Marketing (2022–2023) and Senior Director, Product and Solutions Marketing Strategy and Operations (2021–2022).
Simon Mouyal
LinkedInExperience: Chief Marketing Officer · ServiceNow
Chief Marketing Officer at ServiceNow since June 2026; the profile lists the role in the Marketing department at C-Level. Mouyal was previously Chief Marketing Officer at Armis (2026), at CyberArk (2022–2026), at athenahealth (2019–2022) and at Medidata Solutions (2016–2019).
Susan Watkins
LinkedInExperience: Senior Director, Global Campaigns · ServiceNow
Senior Director, Global Campaigns at ServiceNow since December 2016; her profile says she leads a team of campaign strategists running integrated global campaigns for all ServiceNow solutions, including the marketing funnel investment mix against quarterly and annual goals. She was Global Marketing Director, Demand Generation, Partner Marketing at MobileIron from 2014 to 2016.
Sydney Williams
LinkedInExperience: Vice President, Global Brand Marketing · ServiceNow
Vice President, Global Brand Marketing at ServiceNow since May 2025; her profile describes the role as Head of Global Brand Marketing for Talent, Learning and .org. She was Head of Retail & Consumer Goods Industry and Product Marketing at Salesforce (2024–2025) and Head of Global Media & Brand Innovation at GE (2018–2021).
Choose the right perspective
Match the person's marketing area to your question, since brand, field, campaign and developer marketing use different channels and measures. For company-wide strategy, start with a chief marketing officer, and for regional or campaign execution, pick someone who runs that work today.
Questions to take into the conversation
- 01How should an enterprise software company split marketing budget between brand, campaigns and field marketing?
- 02How do field and account-based marketing teams work with sales to build pipeline at large accounts?
- 03What does it take to run consistent global campaigns while adapting them for regional markets?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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