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10 Southwest Airlines finance leaders
These ten current and former Southwest Airlines finance leaders, including the current Southwest Airlines CFO, have run FP&A, controllership, accounting, tax and treasury at the airline. A reader can learn from them how finance at Southwest Airlines plans, reports and manages costs and treasury risk.
Professionals to explore
01—10Chris Priebe
LinkedInExperience: Managing Director, Treasury - Payments and Risk · Southwest Airlines
Managing Director, Treasury - Payments and Risk at Southwest Airlines since 2012 (current); the profile's role description mentions Hull and Liability, Cyber, Property, D&O, Crime and Captive. Former Director, Accounting Operations (2007–2012) and Director, Sales Accounting (2005–2007) at Southwest Airlines.
Kenneth Guckian
LinkedInExperience: Vice President - Tax & Controller Operations · Southwest Airlines
Vice President - Tax & Controller Operations at Southwest Airlines since April 2022 (current), alongside a Managing Director - Tax row there since 2015. The profile also lists Senior Vice President - Corporate Tax at Comerica Bank (2008–2015), Tax Director at TXU Energy (2004–2008) and Senior Manager at EY (1995–2004).
Leah Koontz (Lyon)
LinkedInExperience: Senior Vice President-Controller · Southwest Airlines
Former Senior Vice President-Controller (2022–2023), Vice President Controller (2008–2022) and Executive Advisor (2023–2025) at Southwest Airlines; her headline describes her as a retired SVP Controller. The profile cites oversight of all accounting and reporting activities, transaction processing (accounts payable, accounts receivable, payroll), SOX and shared services.
Martin Prichard
LinkedInExperience: Director, FP&A--Network, Profitability, and Costs · Southwest Airlines
Director, FP&A--Network, Profitability, and Costs at Southwest Airlines since November 2024 (current). Former Senior FP&A Manager--Network, Profitability, and Real Estate (2022–2024), Network Performance Advisor, Finance (2018–2022) and Senior Manager, Network and Market Analysis (Finance) (2015–2018) at Southwest Airlines.
Matt York
LinkedInExperience: Managing Director Financial Planning and Analysis · Southwest Airlines
Managing Director Financial Planning and Analysis at Southwest Airlines since April 2022 (current). Former Director of Financial Planning and Analysis (2019–2022) and Financial Planning & Analysis Manager Sr. Manager (2016–2019) at Southwest Airlines. His summary cites treasury operations, corporate valuation and financial planning & analysis, with specialties in competitive analysis, valuations and managing complex planning processes.
Michael Cole
LinkedInExperience: Vice President, Financial Planning & Analysis · Southwest Airlines
Vice President, Financial Planning & Analysis at Southwest Airlines since June 2023 (current). His other Southwest Airlines rows include Managing Director - Network Planning (2023), Senior Director - Network Planning (2018–2023), Director - Capacity Planning and Communications (2016–2018) and Director - Financial Planning and Analysis (2015–2016).
Paul Cullen
LinkedInExperience: Vice President - Financial Planning and Analysis · Southwest Airlines
Former Vice President - Financial Planning and Analysis (2015–2018) and Managing Director - Financial Planning & Analysis (2013–2015) at Southwest Airlines; Senior Vice President - Spend Management there since November 2024 (current), listed in Finance & Accounting. The profile also lists Vice President - Real Estate (2018–2024) and Senior Director of Financial Analysis (2012–2013) at Southwest Airlines.
Ryan Martinez
LinkedInExperience: Senior Vice President Finance & Principal Accounting Officer · Southwest Airlines
Senior Vice President Finance & Principal Accounting Officer at Southwest Airlines since May 2025 (current); his headline says he is responsible for controllership, FP&A and enterprise strategy. Former Senior Vice President Finance & Controller (2023–2025), Managing Director Vice President, Investor Relations (2017–2023), Senior Director, Corporate Planning and FP&A (2016–2017) and Director, Financial Planning & Analysis (2014–2015) at Southwest Airlines.
Tom Doxey
LinkedInExperience: Chief Financial Officer · Southwest Airlines
Chief Financial Officer of Southwest Airlines since March 2025 (current), listed at C-Level in Finance & Accounting. Former President of Breeze Airways (2022–2024) and Senior Vice President, Technical Operations at United Airlines (2019–2022); the profile also lists Board Observer at SAS - Scandinavian Airlines (2024–2025) and Senior Advisor at Breeze Airways (2024).
Tracy Feinstein
LinkedInExperience: Director Of Accounting · Southwest Airlines
Director Of Accounting at Southwest Airlines since July 2022 (current). Former Senior Manager of Revenue Accounting (2021–2022), Senior Manager of Financial Reporting (2016–2021), Manager of Financial Reporting (2012–2016) and Supervisor of Financial Reporting (2008–2012) at Southwest Airlines.
Choose the right perspective
Match the person's finance area to your question, since FP&A, controllership and accounting, tax and treasury each see different parts of the airline's decisions. Check each role's dates so you know whether the person's Southwest Airlines experience is current or from an earlier period.
Questions to take into the conversation
- 01How does an airline's FP&A team build network, profitability and cost forecasts?
- 02What does controllership at a large airline own, from the monthly close to SOX and shared services?
- 03How does an airline treasury team manage payments and insurance risk?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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