10 private label product development experts

Experience: Director Product Development, Quality Assurance and Innovation - Private Label · Sobeys

Former Director Product Development, Quality Assurance and Innovation - Private Label at Sobeys (2018–2021). Her Sobeys career also includes Category Manager - Bakery, Commercial Bread, Sweet Goods, HMR - Kitchen (2011–2018) and Product Development Manager (2008–2011), following work as a Senior Product Developer at Loblaw Companies Limited (2004–2008).

Experience: Product Development Manager Own Brands - Deli & Bakery · SpartanNash

Product Development Manager Own Brands - Deli & Bakery at SpartanNash since November 2021, a role the profile describes as identifying private label product opportunities, negotiating product specifications and branding and marketing products, along with the assortment, pricing, placement and promotion of private label items. Earlier roles include product development sourcing positions at Meijer (2014–2017).

Experience: USA Director Product Development, Private Brands, Grocery · Walmart

USA Director Product Development, Private Brands, Grocery at Walmart since March 2018, leading a team of product development and sourcing specialists responsible for 29 categories across baking, commodities, breakfast and bread. Before that she was Senior Product Development Manager II at Walmart (2016–2018) and Senior Product Development Manager Head of Non-edible Grocery at Asda (2001–2016).

Experience: Sr. Product Development Manager II - Private Brands · Walmart

Former Sr. Product Development Manager II - Private Brands at Walmart (2015–2020), where the profile says he developed, sourced and launched the private label infant toy brand Spark.Create.Imagine, with items including plush, activity, rattles and bath. His Walmart roles also include Sr. Director - Product Development Home Decor (2008–2015) and Corporate Brand Manager for brands including Durabrand and iLO (2004–2008).

Experience: Sr Product Development Manager, Private Brands OTC · Walmart

Former Sr Product Development Manager, Private Brands OTC at Walmart (2016–2020), after serving as Sr Sourcing Manager, Private Brands OTC in 2016. At Walmart she went on to be Director Home Health Care (2020–2024) and Director, Product Development Health Care OTC (2024–2026), and she has been Senior Director, Walmart Brands Product Development since May 2026.

Experience: Senior Product Manager, Private Label · Loblaw Companies Limited

Senior Product Manager, Private Label at Loblaw Companies Limited since June 2021, where the profile says she leads project, product and brand development for top private label brands in Canada and executes long-term growth plans across brands, categories and retail formats. She was previously Senior Manager, Private Label Sourcing at Loblaw Companies Limited (2015–2021).

Experience: Product Development Manager · Rite Aid

Former Product Development Manager at Rite Aid (2024–2025), where the profile says she spearheaded and created Rite Aid's private label assortment, identified gaps to grow Own Brand penetration and set up reviews to evaluate product opportunities. Before that she was Associate Category Manager, Own Brands at Giant Eagle, Inc. (2021–2024); she has been Manager, Global Product Development at GNC since July 2025.

Experience: Sr. Manager II, Product Development, Private Brand, Pantry Snacks · Sam's Club

Sr. Manager II, Product Development, Private Brand, Pantry Snacks at Sam's Club since April 2025. She was earlier Senior Manager ll, Product Development - Private Brand, Dry Grocery at Sam's Club (2019–2021), and between those roles was Sr. Manager II Product Development and Sourcing, Private Brand, Fresh at Golden State Foods (2021–2025), where she had also been Senior Product Development Manager (2009–2019).

Experience: Product Development Manager - Boy's Clothing · Meijer

Product Development Manager - Boy's Clothing at Meijer since 2016, a role in which the profile says Tracy designs and develops private label clothing for Meijer under the Falls Creek label for boys' sizes. Tracy has also held the title Product Development Manager - Newborn Infant Toddler Clothing and Baby Bath Bedding at Meijer since 2012, and held sleepwear and women's sportswear product development roles there from 2004 to 2013.

Experience: Senior Manager, Product Development - Private Brands · 7-Eleven

Senior Manager, Product Development - Private Brands at 7-Eleven since May 2025, where he leads a team of three Product Development & Commercialization Managers overseeing assortment planning and buying across 17 product categories representing more than $300M in annual revenue. He was previously Director Of Product Development, Owned & Licensed Brands at Fossil Group, Inc. (2016–2024).