Enterprise SaaS
10 Zoom marketing leaders
These ten current and former Zoom marketing leaders have run growth, demand, brand, product, industry and regional marketing teams at the company. A reader can learn from them how Zoom builds pipeline, positions new products alongside its meetings business and adapts its marketing by region and industry.
Professionals to explore
01—10Andreas F. Klauser
LinkedInExperience: Head of EMEA Marketing & Demand Generation · Zoom
Head of EMEA Marketing & Demand Generation at Zoom since November 2021. Prior roles include VP IT Marketing (2016–2021) and VP Global Field and Industry Marketing (2019–2021) at T-Systems International, and Director EMEA Demand Management Marketing Operations at Hewlett Packard Enterprise (2012–2016).
Angie Kaiser
LinkedInExperience: Head of Americas Marketing · Zoom
Head of Americas Marketing at Zoom since June 2022, leading Americas performance marketing teams including field and channel marketing, ABM, SDRs, BDRs and ISRs, per the profile. Prior roles include Director, Pipeline Marketing (2019–2020) and Sr. Director, Pipeline Marketing (2020–2022) at RingCentral, and Sr. Regional Marketing Leader at Box (2018–2019).
Brett Rafuse
LinkedInExperience: VP, Head of Growth Marketing · Zoom
VP, Head of Growth Marketing at Zoom since December 2025. Prior roles include Vice President, Integrated Marketing & Demand (2022–2024) and Vice President, Demand Marketing (2024–2026) at Cisco, and Director of Digital Marketing (2015–2017) and Head of Global Integrated Marketing (2017–2022) at Microsoft.
Cathy Yum
LinkedInExperience: Regional Head of Marketing & Demand Generation, APAC · Zoom
Regional Head of Marketing & Demand Generation, APAC at Zoom since September 2021, leading strategy and execution for field marketing and demand generation in the region, per the profile. Prior roles include Head of Marketing, Asia at Google for Work at Google (2011–2015) and, at Facebook, Head of Product Marketing, Workplace by Facebook (2015–2017).
Heather Virga
LinkedInExperience: Director Enterprise Marketing · Zoom
Former Director Enterprise Marketing at Zoom (2019–2022), based in San Francisco per the profile, after working in Vertical Product Marketing at Zoom (2018–2019). Earlier roles include Senior Project Manager, Integrated Marketing (Contract) at NETGEAR (2017–2018), Senior Project Manager, Lead Gen (Contract) at RingCentral (2017) and Account Director at Forum One (2015–2017).
Joseph Chong
LinkedInExperience: SVP Product, Solutions, and Industry Marketing · Zoom
Former SVP Product, Solutions, and Industry Marketing at Zoom (2022–2024), where the profile says this person led the product, solutions and industry marketing teams. Other roles include Vice President of Product Marketing at Salesforce (2016–2022), CMO at Incode (2025) and, since January 2026, CMO at Zūm.
Kristen Klein
LinkedInExperience: Head of Demand (Global Campaigns and Prospecting) · Zoom
Head of Demand (Global Campaigns and Prospecting) at Zoom since April 2023, where the profile says this person leads the global demand function, a team of over 140 people that includes integrated marketing and the SDR team. Earlier Zoom roles include Leader, Customer Marketing (2020–2021) and Head of Customer & Americas Field Marketing (2021–2023).
Madhu Singh
LinkedInExperience: Head of Marketing, Retention, and Partnerships · Zoom
Former Head of Marketing, Retention, and Partnerships at Zoom (2022–2026), a role listed at Director level. Earlier roles include Director Retention Marketing, WWE Network at WWE (2017–2021) and Senior Director, Retention Lifecycle Marketing at Paramount (2021–2022); since April 2026, VP, Journey Marketing at Life360.
Randel Maestre
LinkedInExperience: Head of Industry Marketing · Zoom
Head of Industry Marketing at Zoom since February 2021, building Zoom's go-to-market industry strategy and leading a team of industry experts across verticals such as education, healthcare, government and finance, per the profile. Prior roles include Global Director, Industry Solutions (2007–2012) and Vice President, Worldwide Industry, Field & Channel Marketing (2012–2013) at Polycom.
Whitney Magnuson
LinkedInExperience: Head of Brand Strategy & Activation · Zoom
Head of Brand Strategy & Activation at Zoom since July 2025, overseeing Zoom's overall brand strategy, integrated advertising campaigns, partnerships and sponsorships, social media and tentpole events, per the profile. Prior roles include Senior Director, Social Marketing (2021–2024) and Senior Director, Social Media, Influencers & Partnerships (2024–2025) at Northwestern Mutual.
Choose the right perspective
Pick the person whose function and region match your question, since a demand leader, a brand leader and a regional marketing head each see Zoom's marketing from a different angle. Check whether the person is still at Zoom, because a current leader can speak to today's approach while a former one can describe how it changed.
Questions to take into the conversation
- 01How does your team divide effort between demand generation, brand and product launches when the company sells many products at once?
- 02How do marketing and sales agree on pipeline targets and lead handoffs, and how has that changed over time?
- 03How do you adapt global campaigns for different regions and industries without losing a consistent brand?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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