10 email marketing consultants
Luxury fashion, telehealth, SaaS and sports ecommerce are among the niches these email marketing consultants name, and their in-house jobs include Penguin Random House, Tripadvisor, Kurt Geiger, Pluralsight and Cheetah Digital by Marigold. Six are based in the United States and four in the UK, Germany and France, a mix that suits a brand deciding what a first engagement should fix, which automated flows to build and whether to add SMS.
Professionals to explore
Hannah Spicer
LinkedInExperience: Founder & Director · Hannah Spicer Consulting Ltd
Over 20 years with premium fashion, beauty and lifestyle retailers, including Harvey Nichols, Stella McCartney and Kurt Geiger, is what Hannah Spicer reports, and in 2019 Spicer founded Hannah Spicer Consulting Ltd to help brands develop email marketing and CRM. Spicer was Senior CRM Manager at Kurt Geiger (2016 to 2019) and Head of Online Content & Email at Monica Vinader (2012 to 2016).
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Henrik Haake
LinkedInExperience: Independent Email Marketing Consultant · ONLYSENDGOODEMAILS
Shop owners, coaches and SaaS entrepreneurs are the clients Henrik Haake helps turn prospects into loyal customers with customised email, as an Independent Email Marketing Consultant at ONLYSENDGOODEMAILS since November 2024. Haake also consults freelance on online marketing, newsletters and CRM since March 2024 and was Client Services Executive Director at TRACK GmbH (2021 to 2024) and Head of Brand Digitization at Serviceplan Group.
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Jalna Soulage
LinkedInExperience: Founder & Email Marketing Consultant · JS Marketing Consulting
Small brands and busy marketers generating revenue from email are who Jalna Soulage supports as an email marketing consultant through JS Marketing Consulting, founded in 2022. Soulage spent 2012 to 2020 at Cheetah Digital by Marigold, first as Email Marketing Specialist and then as Senior Digital Marketing Strategist, a fit for small brands planning where email revenue should come from.
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Jeannette Castañeda, MA, MS
LinkedInExperience: Owner Lifecycle & Email Marketing Strategist (Consultant) · Inbox P.I. — inboxpi.com
Jeannette Castañeda, MA, MS, has owned Inbox P.I. since 2019 as a lifecycle and email marketing strategist, designing patient lifecycle systems for telehealth and other subscription digital businesses, from onboarding onward. Castañeda was also Email Marketing Manager at TakeLessons (2022 to 2024) and CRM & Email Marketing Manager at White Space Marketing Group in 2019, which suits subscription retention questions.
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Libby Austin
LinkedInExperience: Freelance CRM & Email Marketing Consultant · Libby Austin Marketing
Since November 2023, Libby Austin has worked as a Freelance CRM & Email Marketing Consultant for small to medium-sized B2B and B2C businesses, naming HubSpot, ActiveCampaign and Dotdigital among the tools. Austin was Head Of Marketing Operations at Focusrite (2020 to 2023) and held CRM roles at Tripadvisor, including CRM Director, Experiences & Rentals (B2C) from 2018 to 2020.
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Makenna Nielsen
LinkedInExperience: Founder Email & SMS Marketing Consultant · KennaNielsen
High-AOV and luxury brands scaling email and SMS into brand-building and loyalty channels are the focus for Makenna Nielsen, Founder and Email & SMS Marketing Consultant at KennaNielsen since 2020. Nielsen held Email & SMS Marketing Consultant engagements at Aramore Skincare and Yearly Co. and a Lifecycle & Retention Marketing Consultant role at The RealReal in 2021, which fits a brand adding SMS.
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Melissa Payo
LinkedInExperience: Email Marketing Consultant - Email Marketing and Marketing Automation · Independent Consultant
Strategy and hands-on tactical implementation are what Melissa Payo offers as an independent Email Marketing Consultant in email marketing and marketing automation since 2017. Payo held in-house email roles as Global, Email Marketing Manager at Holland America Line (2015 to 2016) and Email Marketing Manager at Solavei (2013 to 2014), and was Head of Customer Engagement at Lighter Capital in 2016.
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Mitch Tarr
LinkedInExperience: CEO and Email Marketing Consultant · ZinMarketing Inc.
CEO and Email Marketing Consultant at ZinMarketing Inc. since 2008, Mitch Tarr describes working as a fractional CMO and email marketing expert for ecommerce sports and recreation brands. Tarr was VP Sales and VP Marketing at The Internet Marketing Center (2006 to 2008) and VP Marketing at Net Nanny Software (1999 to 2003), a fit for owners weighing a consultant against a full-time CMO.
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Olivia Thompson
LinkedInExperience: Email Marketing Consultant Lifecycle Marketing Strategist · Freelance
Olivia Thompson has worked freelance as an Email Marketing Consultant and Lifecycle Marketing Strategist since March 2024, with eight years of B2B and B2C SaaS marketing. Thompson was Lifecycle Marketing Manager at Vendr (2023 to 2024), Email Marketing Manager at Pluralsight (2021 to 2023) and Team Lead, Email Marketing at A Cloud Guru, a fit for SaaS onboarding and product adoption emails.
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Stephanie Gohn
LinkedInExperience: Email and Lifecycle Marketing Strategist · Self Employed
Penguin Random House is where Stephanie Gohn held Manager, Email Marketing (2016 to 2021) and Senior Manager, Email Marketing (2021), before working self-employed as an Email and Lifecycle Marketing Strategist since May 2021. Gohn describes over a decade building email and lifecycle programs across publishing, sports and wellness, entertainment and tech, including Email Marketing Manager at New York Road Runners.
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Choose the right perspective
Match the consultant's niche to your business: Hannah Spicer and Makenna Nielsen for premium and luxury retail, Jeannette Castañeda for telehealth and subscriptions, Olivia Thompson or Henrik Haake for SaaS, Mitch Tarr for sports ecommerce. For a platform setup or migration, Libby Austin names HubSpot, ActiveCampaign and Dotdigital, Melissa Payo offers strategy and hands-on execution together, and Stephanie Gohn has built lifecycle programs in publishing, sports and wellness.
Questions to take into the conversation
- 01Which three automated flows should we build first, and how do we judge each one after its first month?
- 02How do you measure the revenue email actually adds, rather than sales that would have happened anyway?
- 03When does adding SMS to email help a brand, and when does it just wear out the list?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.