Go-to-market
10 email marketing consultants
These ten email marketing consultants help clients plan and run email marketing programs, working independently, freelance or at the head of email marketing consultancies. A reader can learn how experienced consultants set email strategy, build automated flows and segments, and measure what email adds to revenue and retention.
Professionals to explore
01—10Hannah Spicer
LinkedInExperience: Founder & Director · Hannah Spicer Consulting Ltd
Founder & Director at Hannah Spicer Consulting Ltd since 2019; her profile describes her as an Email Marketing Consultant with over 20 years of experience with premium fashion, beauty and lifestyle retailers, and says she founded the firm to help brands develop their email marketing and CRM. She was Senior CRM Manager at Kurt Geiger (2016–2019) and Head of Online Content & Email at Monica Vinader (2012–2016).
Henrik Haake
LinkedInExperience: Independent Email Marketing Consultant · ONLYSENDGOODEMAILS
Independent Email Marketing Consultant at ONLYSENDGOODEMAILS since November 2024, which his profile says helps shop owners, coaches and SaaS entrepreneurs turn prospects into customers and customers into loyal customers. He has also worked freelance as Berater für Online Marketing, Newsletter und CRM since 2024, and was Client Services Executive Director at TRACK GmbH (2021–2024).
Jalna Soulage
LinkedInExperience: Founder & Email Marketing Consultant · JS Marketing Consulting
Founder & Email Marketing Consultant at JS Marketing Consulting since 2022, which her profile says supports small brands and busy marketers in generating revenue from email. At Cheetah Digital by Marigold she was Senior Digital Marketing Strategist (2014–2020) and Email Marketing Specialist (2012–2014).
Jeannette Castañeda, MA, MS
LinkedInExperience: Owner Lifecycle & Email Marketing Strategist (Consultant) · Inbox P.I. — inboxpi.com
Owner Lifecycle & Email Marketing Strategist (Consultant) at Inbox P.I. since 2019; her profile says she runs a lifecycle marketing consultancy designing patient lifecycle systems for telehealth and other subscription-based digital businesses. She was Email Marketing Manager at TakeLessons (2022–2024) and CRM & Email Marketing Manager at White Space Marketing Group (2019).
Libby Austin
LinkedInExperience: Freelance CRM & Email Marketing Consultant · Libby Austin Marketing
Freelance CRM & Email Marketing Consultant at Libby Austin Marketing since November 2023; her profile says she partners with small to medium-sized B2B and B2C businesses and lists HubSpot, ActiveCampaign and Dotdigital. She was Head Of Marketing Operations at Focusrite (2020–2023), CRM Director, Experiences & Rentals (B2C) at Tripadvisor (2018–2020) and Senior CRM Manager, Rentals (B2B) at Tripadvisor (2015–2018).
Makenna Nielsen
LinkedInExperience: Founder Email & SMS Marketing Consultant · KennaNielsen
Founder Email & SMS Marketing Consultant at KennaNielsen since 2020. She was Email & SMS Marketing Consultant at Aramore Skincare (2023–2024) and at Yearly Co. (2022–2024), and Lifecycle & Retention Marketing Consultant at The RealReal (2021). Her profile says she helps high-AOV and luxury brands scale their email and SMS marketing.
Melissa Payo
LinkedInExperience: Email Marketing Consultant - Email Marketing and Marketing Automation · Independent Consultant
Email Marketing Consultant - Email Marketing and Marketing Automation as an independent consultant since 2017; her profile lists services from strategy to hands-on tactical implementation. She was Head of Customer Engagement at Lighter Capital (2016), Global, Email Marketing Manager at Holland America Line (2015–2016) and Email Marketing Manager at Solavei (2013–2014).
Mitch Tarr
LinkedInExperience: CEO and Email Marketing Consultant · ZinMarketing Inc.
CEO and Email Marketing Consultant at ZinMarketing Inc. since 2008, and Founder of Mitch Tarr Inc. since 2024. His profile describes him as an email marketing expert and fractional CMO for eCommerce sports and recreation brands. He was VP Sales (2007–2008) and VP Marketing (2006–2007) at The Internet Marketing Center.
Olivia Thompson
LinkedInExperience: Email Marketing Consultant Lifecycle Marketing Strategist · Freelance
Freelance Email Marketing Consultant Lifecycle Marketing Strategist since 2024. She was Lifecycle Marketing Manager at Vendr (2023–2024), Email Marketing Manager at Pluralsight (2021–2023), and Team Lead, Email Marketing (2021) and Email Marketing Manager (2020–2021) at A Cloud Guru | A Pluralsight Company. Her profile cites eight years of B2B and B2C SaaS marketing.
Stephanie Gohn
LinkedInExperience: Email and Lifecycle Marketing Strategist · Self Employed
Self-employed Email and Lifecycle Marketing Strategist since 2021; her profile headline says she works freelance and consulting, and cites over a decade building email and lifecycle programs in publishing, sports and wellness, entertainment and tech. At Penguin Random House she was Senior Manager, Email Marketing (2021) and Manager, Email Marketing (2016–2021).
Choose the right perspective
Match the consultant's client base to yours, since ecommerce and DTC retention work differs from B2B SaaS nurture programs and from content-led newsletters. Ask which email platforms they have run hands-on and how they would measure results in the first months of an engagement.
Questions to take into the conversation
- 01Which automated email flows should a business build first, and why?
- 02How do you decide how often to email a list without hurting engagement or deliverability?
- 03How should we measure the revenue and retention impact of email marketing?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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