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10 trade promotion management experts
These ten professionals have held trade promotion roles inside operating companies, with job titles that name trade promotions, trade promo strategy or promotion management. A reader can learn how in-house teams plan, manage and review trade promotions.
Professionals to explore
01—10Amanda Ford, MBA
LinkedInExperience: Director, Promotion Management · KeHE Distributors
Director, Promotion Management at KeHE Distributors since 2026 and former Trade Planning & Promotions Manager at Vital Proteins (2020–2021). At KeHE Distributors the profile describes setting trade and consumer promotion strategy across channels and retail partners and leading promotion planning and execution.
Dan Bennett, MBA
LinkedInExperience: Senior Manager-Trade Promo Strategy · The Hershey Company
Senior Manager-Trade Promo Strategy at The Hershey Company since 2026. Other roles include Revenue Growth Management at Perdue Farms (2025–2026), Senior Manager-Revenue Management at PepsiCo (2023–2025) and Commercial MBA Designate Key Account Manager at PepsiCo (2021–2023).
Fernando Vega Sánchez
LinkedInExperience: GBS Trade Promotion Manager · PepsiCo
GBS Trade Promotion Manager at PepsiCo since 2022, alongside a Sales Intelligence Coordinator role there since 2019. Other PepsiCo roles include Financial Analyst (Net Revenue) from 2015 to 2019 and Coordinador de Ventas from 2010 to 2015. The profile places the trade promotion role in the Sales department and mentions Administración de Promociones CRM.
Hemanth Rao Vodapalli
LinkedInExperience: Associate Manager - Trade Promotions · PepsiCo
Associate Manager - Trade Promotions at PepsiCo since 2025. Other PepsiCo roles include Deputy Manager - Trade promotions (2023–2025) and Assistant Manager - Trade Promotions (2021–2023). The profile places the current role in the Marketing department at manager level.
Jacob Dennis
LinkedInExperience: Senior Manager, Trade Promotions · GoodPop
Director, Planning and Trade at GoodPop since 2025 and former Senior Manager, Trade Promotions at GoodPop (2023–2025). Other roles include Sales Planning Manager at Flowers Foods & Subsidiaries (2021–2023), Senior Sales Planning Analyst there (2019–2021) and Senior Pricing Analyst there (2019).
Mansoor Ahmed
LinkedInExperience: Manager - Trade Promotion Management · PepsiCo
Senior Manager at PepsiCo since 2024 and former Manager - Trade Promotion Management at PepsiCo (2022–2024). Assistant Manager Trade promotion at PepsiCo (2020–2022) and Master Data Specialist Pricing Analyst at ExxonMobil (2018–2020) are also listed.
Mekhala Mondal
LinkedInExperience: Manager - Trade Promotion Management · PepsiCo
Manager - Trade Promotion Management at PepsiCo since 2025 and former Market Analyst Associate Manager-Canada market at PepsiCo (2022–2025). Other roles include Business Development Manager- Modern trade at KRBL India (2021–2022) and Customer development officer-Modern trade at Colgate-Palmolive (India) Ltd (2019–2021).
Mukta Sims
LinkedInExperience: Trade Promotions Manager · Ajinomoto Foods North America, Inc.
Former Trade Promotions Manager at Ajinomoto Foods North America, Inc. (2009–2024). Sr. Manager of Trade Operations at Turkey Hill since 2025 and Manager of Trade Operations there (2024–2025). The profile describes currently managing a $100M budget of trade spend across CPG channels and managing multimillion-dollar trade spend budgets for CPG channels.
Rodrigo Zamora
LinkedInExperience: Trade Promotion Analyst · Ferrero
Trade Marketing Manager at Ferrero since 2025. Other Ferrero roles include Manager, Sales Planning (2024–2025), Senior Category Sales Planner (2022–2024) and Trade Promotion Analyst (2019–2022). Trade Spend Supervisor & Broker Commissions Analyst at KIND (2018–2019) is also listed.
Vito Matozzo
LinkedInExperience: Associate Manager - Trade Promotion Management · PepsiCo
Associate Manager - Trade Promotion Management at PepsiCo since 2022. Other PepsiCo roles include Trade Promotion Management Senior Analyst (2019–2022), Trade Promotion Management Analyst (2016–2019) and Analyst - National Inventory Solution (2015–2016).
Choose the right perspective
Match the person's level to your question, since analyst and associate manager roles tend to run promotions day to day while senior manager and director roles set promotion strategy and budgets. Also consider whether you need help with planning and spend decisions or with the systems and data behind promotion execution.
Questions to take into the conversation
- 01How do you decide which trade promotions to repeat, change or cut after a promotion period ends?
- 02How do you set and track a trade spend budget across customers and channels?
- 03What data and processes do you need in place before a trade promotion management system adds real value?
Reaching trade promotion management experts
How can I contact one of these trade promotion management experts?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 6 companies, including KeHE Distributors, The Hershey Company and PepsiCo, based on profile data retrieved on October 3, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach trade promotion management experts?
You choose the offer, starting at $5 per person. It includes Instant Expert's 20% fee, so an offer that pays the person $100 costs you $125. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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