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Paper and forest products

Marketing professionals in Paper and forest products

Explore how buyers in paper and forest products actually discover and evaluate solutions. Marketing professionals in this sector understand which channels reach decision-makers, what signals show genuine buying intent, and how supply chain realities shape purchasing behavior. Their experience reveals the gap between how vendors think they're reaching buyers and how buyers actually find them.

10 professionals7 companiesData retrieved September 28, 2026

Professionals to explore

01—10

  1. Bernhard Riegler

    LinkedIn

    Experience: Vice President of Marketing for Sappi Pulp (Sappi Verve) · Sappi

    Experience directing marketing strategy for a paper, pulp, and forest products business, spanning printing, paper, and dissolving pulp segments.

  2. Dan McCoy

    LinkedIn

    Experience: Director of Global Marketing · Sappi

    Has experience directing global marketing for a paper and forest product manufacturing company, working within the paper and forest products industry.

  3. Kajsa Rynman

    LinkedIn

    Experience: Marketing Director Professional · Metsä Tissue

    Experience in marketing management and direction of tissue paper brands for a paper and forest product manufacturing company.

  4. Katariina Kukkonen

    LinkedIn

    Experience: Marketing Director, Consumer · Metsä Tissue

    Experience directing consumer marketing and brand management for tissue and paper products at a paper and forest product manufacturing company.

  5. Katelyn Alberti

    LinkedIn

    Experience: Director of Marketing · Lindenmeyr Munroe

    Experience directing and managing marketing for a company specializing in paper, packaging, wide format, and facility solutions.

  6. Kathy Haynes

    LinkedIn

    Experience: Marketing Director · Sappi

    Has experience in marketing direction and sales leadership at a paper and forest products manufacturing company, including publishing sales operations.

  7. Marika Mattila

    LinkedIn

    Experience: Marketing Director, Packaging and Paper Business Area · Valmet

    Experience leading global marketing and commercial excellence across packaging and paper industry offerings at a paper and forest products company.

  8. Sophie Fily

    LinkedIn

    Experience: directrice marketing Europe de l'Ouest · Metsä Board

    Experience directing marketing for Western Europe at a paper and forest product manufacturing company producing premium paperboards.

  9. Steve Gentner

    LinkedIn

    Experience: Marketing Director · Billerud

    Experience directing marketing at a company producing high-performing paper and packaging materials, following prior business management roles in paper.

  10. Thomas Karlsson

    LinkedIn

    Experience: Marketing Director · Norske Skog

    Has experience serving as a marketing director at a paper and forest product manufacturing company, having also held sales and marketing roles at related manufacturing firms.

Choose the right perspective

Look for candidates who have directly managed customer acquisition or demand generation for paper or forest product offerings. Ask them to describe specific campaigns or channels they used, which ones produced real leads versus noise, and what buying signals they learned to recognize. Focus on their firsthand observation of how customers moved from awareness to purchase decision.

Questions to take into the conversation

  1. 01Walk me through a time you tried to reach a buyer in this industry and it didn't work—what were you missing about how they actually search for solutions?
  2. 02Which buying signals told you a prospect was genuinely interested versus just gathering information?
  3. 03How did understanding the production or supply chain side of the business change the way you approached marketing to customers?

About this directory

This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.

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