10 Sam's Club marketing leaders
Ashley E. Gibbs, Vice President, Marketing, leads this group of Sam's Club marketing leaders, which also includes senior directors of brand marketing, category and retail marketing and brand strategy, and directors of integrated and Member's Mark marketing. A reader can learn how marketing leaders work at Sam's Club from people who have held the role.
Professionals to explore
Annie Blake
LinkedInExperience: Senior Director II, Brand Strategy & Execution · Sam's Club
Annie Blake has been Senior Director II, Brand Strategy & Execution at Sam's Club since June 2023, with a profile headline naming Member's Mark. At Sam's Club, Annie Blake was also Director, Product Development & Sourcing- Apparel from 2021 to 2023 and Senior Manager, Finance & Strategy from 2020 to 2021.
Ashley E. Gibbs
LinkedInExperience: Vice President, Marketing · Sam's Club
Ashley E. Gibbs has been Vice President, Marketing at Sam's Club since July 2022, based in Bentonville, Arkansas. Ashley E. Gibbs was Sr Director, Customer Operations & Chief of Staff to the Chief Customer Officer at Walmart from 2018 to 2022, Sr Director of Marketing, Strategic Merch Initiatives at Walmart in 2018 and Director Of Marketing, Food at Walmart from 2014 to 2018.
Brian Pedersen
LinkedInExperience: Head of New Member Acquistion · Sam's Club
Brian Pedersen has been Head of New Member Acquistion at Sam's Club since January 2026 and was Senior Director - Loyalty and Partnerships at Sam's Club from 2025 to 2026. Brian Pedersen was Senior Vice President – Head of Loyalty and Lifecycle Innovation at Citi from 2019 to 2024 and Senior Vice President - Head of Co-brand Lifecycle Marketing at Citi from 2016 to 2019.
Dan Reardon
LinkedInExperience: DIRECTOR - DIGITAL MARKETING & PAID MEDIA · Sam's Club
Dan Reardon has been DIRECTOR - DIGITAL MARKETING & PAID MEDIA at Sam's Club since August 2024, based in the San Francisco Bay Area. Dan Reardon was DIRECTOR - GROWTH MARKETING at DoorDash from 2021 to 2022, DIRECTOR - PERFORMANCE MARKETING for VUDU at Walmart from 2017 to 2021 and SENIOR DIRECTOR - PERFORMANCE MARKETING at NerdWallet from 2016 to 2017.
Eli Murphy
LinkedInExperience: Director of Brand & Marketing Creative, Sam's Club Marketing · Sam's Club
Eli Murphy has been Director of Brand & Marketing Creative, Sam's Club Marketing at Sam's Club since May 2025, based in Bentonville. Eli Murphy was Director of Creative, Walmart Global Communications from 2024 to 2025, Director of Global Creative for Walmart International from 2018 to 2024 and Senior Brand Manager for Walmart Private Brands from 2016 to 2018.
Erik Troedsson
LinkedInExperience: Senior Director, Brand Marketing · Sam's Club
Erik Troedsson has been Senior Director, Brand Marketing at Sam's Club since May 2025, based in Bentonville. Erik Troedsson was Senior Director, Brand Marketing for Global Brand & FILA+ at FILA from 2024 to 2025, Director of Brand Marketing at FILA in 2024 and Senior Manager, Brand Marketing for Global Brand at adidas from 2019 to 2024.
Jodi Durkin
LinkedInExperience: Director of Marketing, Member's Mark · Sam's Club
Jodi Durkin has been Director of Marketing, Member's Mark at Sam's Club since August 2025. Jodi Durkin was an Executive Vice President at Golin from 2023 to 2025, Global Head of Digital Engagement at Ford Motor Company from 2021 to 2023 and Senior Director, Social Media Marketing at Walmart from 2019 to 2021.
Kaitlin Cichy
LinkedInExperience: Director of Integrated Marketing · Sam's Club
Kaitlin Cichy has been Director of Integrated Marketing at Sam's Club since January 2025 and was Associate Director of Marketing at Sam's Club from 2021 to 2025. Kaitlin Cichy was a Senior Digital Marketing Manager at Walmart from 2018 to 2021 and a Corporate Marketing Manager at Walmart from 2014 to 2018.
Lisa Brown
LinkedInExperience: Former Sr Director Marketing · Sam's Club
Lisa Brown is a former Sr Director Marketing at Sam's Club, a role held from January 2022 to January 2024, and lists Sr Director of Marketing there from 2019 to 2022. At Sam's Club, Lisa Brown was also Director of Category Marketing from 2015 to 2019 and a Marketing Director from 2014 to 2015, and has been a Senior Brand Manager at MESH since July 2025.
Natalie Hite
LinkedInExperience: Sr. Director, Category and Retail Marketing · Sam's Club
Natalie Hite has been Sr. Director, Category and Retail Marketing at Sam's Club since January 2025 and also lists a Director role there since April 2021. At Sam's Club, Natalie Hite was also an Associate Director from 2019 to 2021 and Sr. Manager, Membership and Marketing from 2015 to 2019, and was an Account Supervisor at Mitchell from 2010 to 2015.
Choose the right perspective
Match the person's marketing area, such as brand, category marketing, Member's Mark, creative or member acquisition, to the decision you face. Weigh when each person held the role, since a current leader and someone who left a year or two ago will describe different conditions.
Questions to take into the conversation
- 01What did you focus on first when you took on your marketing role at Sam's Club?
- 02How do you balance brand building with marketing aimed at near-term results in your own work?
- 03What has your own marketing work at Sam's Club taught you about marketing a membership warehouse club well?
Reaching Sam's Club marketing leaders
How can I contact one of these Sam's Club marketing leaders?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 1 company: Sam's Club, based on profile data retrieved on October 24, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach Sam's Club marketing leaders?
You choose the offer, starting at $5 per person. The offer is what the person receives, and Instant Expert's fee is added on top, so a $100 offer costs you $125. The fee is 20% of what you pay. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
Can an AI agent ask one of these Sam's Club marketing leaders a question?
Yes. An agent with a USDC wallet on Base can ask one question without an Instant Expert account. It names the person, for example by the LinkedIn URL on this page, and pays per ask over x402 (HTTP 402). The person answers in writing or by voice note, and if nobody answers within 7 days, the payment goes back to the wallet automatically. Claude and ChatGPT can do the same through the Instant Expert connector: setup is at /docs/mcp for Claude and /docs/chatgpt for ChatGPT. x402 docs
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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