Go-to-market
10 demand generation experts
These ten marketing leaders have run demand generation in-house as directors, senior directors and heads of demand generation. A reader can learn how companies plan, staff and run demand generation work from the inside.
Professionals to explore
01—10Amy Giannini
LinkedInExperience: Senior Director Demand Generation · Wrike
Senior Director Demand Generation at Wrike since March 2025. Former Senior Director of Demand Generation at ServiceChannel (2021–2023), Director of Global Demand Generation at WeWork (2018–2021) and Director of Demand Generation at Cisco (2017–2018). The profile says this person has led SaaS-based demand gen teams, with programs covering account-based marketing segmentation, pipeline accountability and analytics, and marketing campaign operations.
Carolyn Wellsfry Cheng
LinkedInExperience: Director of Demand Generation (Adaptive Insights, acq. 2018) Sales and Field Alignment · Adaptive from Workday
Former Director of Demand Generation (Adaptive Insights, acq. 2018) Sales and Field Alignment at Adaptive from Workday (2017–2020) and former Director, Global ABX (Account-Based Experiences) Pipeline Growth Demand Gen Scalable Programs at Workday (2018–2025). The profile says this person evolved ABX from an initial 15-seller pilot program at Adaptive Insights, with scope progressively expanded across ABM, digital channels and global GTM strategy.
Devon Heavey
LinkedInExperience: Director, Demand Generation · Datto
Former Director, Demand Generation at Datto (2023–2026) and Senior Director, Demand Generation at Kaseya since April 2026. The profile says this person specializes in building scalable, data-driven growth engines, aligning content, campaigns and cross-functional teams to drive pipeline, optimize ROI and accelerate customer acquisition.
Karen Megarbane
LinkedInExperience: Sr. Director of Global Demand Generation · Rescale
Sr. Director of Global Demand Generation at Rescale since January 2026. Former Director of Demand Generation, Americas (2022–2024), Director of Demand Generation, Americas and EMEA (2024–2025) and Sr. Director of Marketing, Americas and EMEA (2025–2026) at Rescale.
Katie Webb
LinkedInExperience: Director of Demand Generation · Foley
Director of Demand Generation at Foley since April 2025, where the profile says this person is responsible for developing and executing strategies that drive measurable revenue growth, working closely with Sales and Customer Success teams to align efforts and optimize lead generation. Former Director of Demand Generation (2022–2024) and Senior Director of Growth Marketing (2024–2025) at Pharos.
Kendal Mott
LinkedInExperience: Senior Director, Demand Generation · Everlaw
Senior Director, Demand Generation at Everlaw since October 2024 and former Director of Demand Generation there (2021–2024). Former Head of Demand Generation at AppDirect (2019–2021). The profile describes Everlaw as AI-powered cloud-native ediscovery software for legal professionals.
Lindsy Lettre
LinkedInExperience: Director of Marketing Operations and Demand Generation · Reprise
Former Director of Marketing Operations and Demand Generation (2022–2025) and Senior Director of Marketing Operations and Demand Generation (2025–2026) at Reprise, and former Director of Demand Generation at Balto (2022). Director, Demand Generation at Second Nature since April 2026; the profile describes Second Nature as a software company that provides fully-managed resident benefits packages for property managers.
Moréa Pollet
LinkedInExperience: Director of Demand Generation · InfluxData
Former Director of Demand Generation (2025–2026) and Senior Manager of Demand Generation (2023–2025) at InfluxData, and Director of Demand Generation at Akuity since August 2026. The profile says that at InfluxData this person built and rebuilt demand gen programs from the ground up, including ABM motions that created pipeline and inbound engines.
Nicole Penland
LinkedInExperience: Head of Demand Generation · Skilljar by Gainsight
Former Head of Demand Generation at Skilljar by Gainsight (2023–2025), and former Sr. Director of Demand Generation (2022–2023) and Director of Demand Generation (2020–2022) at ZenGRC. Sr. Director of Revenue Marketing at Celigo since May 2025. The profile says this person thrives on building high-performing teams and creating demand generation strategies.
Wacarra Yeomans
LinkedInExperience: Director of Demand Gen · DataHub
Director of Demand Gen at DataHub since February 2025, where the profile says this person leads demand generation, oversees digital marketing, the corporate website and marketing operations, and is responsible for building full-funnel programs that drive pipeline and revenue. Former Head of Demand Generation at Pryon (2024–2025) and Interim VP Revenue Marketing at Showpad (2023–2024).
Choose the right perspective
Match the person's level to your question: a director who ran programs day to day suits questions about channels and campaigns, while a senior director or head of the function suits questions about team design and how marketing shares pipeline goals with sales. Also ask about the size and sales motion of the companies where they did the work, since demand generation for a few large accounts differs from high-volume inbound.
Questions to take into the conversation
- 01How did you decide which demand generation channels and programs to fund, and what made you cut one?
- 02How did you agree on pipeline targets and lead definitions with sales, and what changed when those targets were missed?
- 03What roles did you hire first when building a demand generation team, and what would you do differently?
Reaching demand generation experts
How can I contact one of these demand generation experts?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 10 companies, including Wrike, Adaptive from Workday and Datto, based on profile data retrieved on October 3, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach demand generation experts?
You choose the offer, starting at $5 per person. It includes Instant Expert's 20% fee, so an offer that pays the person $100 costs you $125. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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