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10 localization programs experts
These ten professionals have led in-house localization teams and programs at the companies they worked for. A reader can learn how companies build and run localization programs from the inside.
Professionals to explore
01—10Bryan Lopuck
LinkedInExperience: Head of Localization · Quizlet
Head of Localization at Quizlet since January 2016, and former International QA Localization Project Manager at HotelTonight (2012–2016). The profile says this person headed Localization at two companies and managed teams of 20, and describes this person as a certified English-French and French-English translator and interpreter.
Debora Cohen
LinkedInExperience: Head of Localization · AppsFlyer
Head of Localization at AppsFlyer since March 2020; in the Head of Localization AI-Powered Localization Leader role held since December 2024, the profile mentions the integration of AI-driven localization tools, including ChatGPT and machine translation engines, to improve translation quality, reduce turnaround times and optimize costs. Former Marketing Localization Manager at AppsFlyer (2018–2020).
Elina Lagoudaki
LinkedInExperience: Localisation Director · Peloton Interactive
Localisation Director at Peloton Interactive since November 2022, and former Senior Localisation Manager there (2021–2022). Former Localisation Manager at WarnerMedia (2014–2021). The profile describes building localisation functions from the ground up in the telecoms, media and wellness sectors.
Fei Liu
LinkedInExperience: Head of Digital Content Localisation · RS
Former Head of Digital Content Localisation (2023–2024) and Localisation Manager (2021–2023) at RS; the profile says that in the head role this person built company-level Language Operations globally and improved its maturity level from Reactive (L1) to Managed (L4). Head of Localisation at Capital.com since March 2025.
Giulia Greco
LinkedInExperience: Head of Localization · Shopify
Former Head of Localization (2023–2025) and Senior Lead, Localization Programs (2020–2023) at Shopify; the profile says this person built global localization at Shopify, growing the team from 3 to 16 and accelerating the launch of new markets by 81–86%. Director of Localization at Project Management Institute since June 2026.
Julien Bertaud
LinkedInExperience: Head of Localization - International · Roblox
Head of Localization - International at Roblox since March 2018. Former Localization Manager at MZ (2017–2018) and former Project Manager International Operations at Sony Online Entertainment (2012–2015); the profile mentions managing an in-house localization team and maintaining localized titles such as DC Universe Online and PlanetSide2.
Ruth Granados García
LinkedInExperience: Global Localization Director & Global Readiness Lead · ZeniMax Media
Former Global Localization Director & Global Readiness Lead at ZeniMax Media (2021–2025), where the profile says this person drove end-to-end localization strategy and readiness. Senior Manager Localization - EMEA at Netflix since July 2025, and former Head of Localization Production (2021) and Senior Localisation Project Manager (2011–2021) at Bethesda Softworks.
Salvatore Giammarresi
LinkedInExperience: Head of Localization · Airbnb
Head of Localization at Airbnb since February 2018; the profile says this person was recruited to scale and modernize Airbnb's globalization. Former Head of Globalization, Content & Engineering PMO at PayPal (2012–2017), and former Director of International Product Management at Move, Inc (2001).
Sonia Souto
LinkedInExperience: Head of Content and Localisation · Memrise
Former Head of Content and Localisation at Memrise (2017–2020), and VP Ops, Content and Localisation at Memrise since January 2020. Former Senior Manager, International Production Localisation - Disney Consumer Products & Interactive Media at The Walt Disney Company (2009–2017).
Stephanie Cardwell Howell
LinkedInExperience: Director, Localization & Marketization · Zoom
Director, Localization & Marketization at Zoom since March 2024. Former Head of Localization at Reddit, Inc. (2021–2023), former Sr Manager, Globalization at Square (2023–2024), and former Manager, Global Localization (2018–2021) and Localization Product Manager (2017–2018) at Alteryx.
Choose the right perspective
Match the person's role to your question: someone who ran localization production and vendors day to day suits questions about workflows, tools, translation quality and turnaround, while a head or director of the function suits questions about team structure, budgets and launching new markets. Also ask about the kind of content they localized, since app strings, marketing copy, games and video each need different processes.
Questions to take into the conversation
- 01How did you decide which languages and markets to localize for first?
- 02How did you split work between in-house linguists, translation vendors and machine translation?
- 03How did you measure localization quality and its effect on results in new markets?
Reaching localization programs experts
How can I contact one of these localization programs experts?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 10 companies, including Quizlet, AppsFlyer and Peloton Interactive, based on profile data retrieved on October 4, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach localization programs experts?
You choose the offer, starting at $5 per person. It includes Instant Expert's 20% fee, so an offer that pays the person $100 costs you $125. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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