Sales technology
10 CFOs in sales technology
These ten chief financial officers lead finance at sales technology companies, including sales CRM, sales enablement, revenue team platforms, field sales management and sales performance management software. A reader can learn from them how finance leaders in sales software approach subscription metrics, pricing, growth spending and fundraising.
Professionals to explore
01—10Adriana Carpenter
LinkedInExperience: Chief Financial Officer · Xactly Corp
Chief Financial Officer at Xactly Corp since July 2026; Xactly is described as a provider of sales performance management software for incentive compensation management and revenue forecasting. The profile also lists Chief Financial Officer at Emburse since 2021, and former roles as SVP Finance and Chief Accounting Officer at Ping Identity (2020–2021).
Bodie Gagnon
LinkedInExperience: Chief Financial Officer · Collective[i]
Chief Financial Officer at Collective[i] since May 2017; the profile describes Collective[i] as capturing data on B2B sales activities and using AI and predictive analytics to merge client CRM and other data. Former Chief Financial Officer (2010–2016) and SVP Finance & Corporate Development (2005–2010) at Rakuten Advertising.
Brett Reed
LinkedInExperience: Chief Financial Officer · Dialpad
Chief Financial Officer at Dialpad since February 2025, after serving there as SVP, FP&A and Treasury (2023–2025); Dialpad is described as a customer communication platform that includes cloud-based sales outreach solutions. Former Sr. Director, M&A Finance at Salesforce (2021–2023) and VP, Finance & Treasury at Vlocity, a Salesforce Company (2019–2021).
Drew Laxton
LinkedInExperience: Chief Financial Officer · Outreach
Chief Financial Officer at Outreach since February 2025; Outreach is described as an AI platform for revenue teams covering prospecting, managing deals, forecasting and coaching. At Outreach the profile also lists SVP of Finance and Analytics (2022–2023) and Vice President of Finance and Analytics (2020–2022), and a CFO role at Extensiv (2023–2025).
Dustin Osbourn
LinkedInExperience: Chief Financial Officer · SalesRabbit
Chief Financial Officer at SalesRabbit since July 2025; SalesRabbit is described as a field sales management solution. The profile describes a Chief Financial Officer with over 9 years of experience in private equity-backed SaaS and lists former Chief Financial Officer roles at Sightview Software (2024–2025), PropertyTek (2021–2023) and PainTEQ (2020–2021).
Evan Goldstein
LinkedInExperience: Chief Financial Officer · Seismic
Chief Financial Officer at Seismic since August 2022; Seismic is described as a global sales enablement platform with AI-powered enablement, training and coaching solutions. Former Senior Vice President, Investor Relations (2020–2022) and Senior Vice President, Corporate Planning and Operations Finance and Strategy (2019–2020) at Salesforce.
Kristina Fridheimer
LinkedInExperience: CFO · Upsales
CFO at Upsales since March 2026; Upsales is described as providing an end-to-end platform, using AI, that helps sales teams identify new business opportunities. The profile also lists CFO at All Ears since March 2021, and former roles as Business Controller at Mentimeter (2020–2021) and Financial Manager at Tiptapp (2019–2020).
Manny Bulotano
LinkedInExperience: Chief Financial Officer Sr. Vice President of Finance and Administration · ConnectAndSell, Inc
Chief Financial Officer Sr. Vice President of Finance and Administration at ConnectAndSell, Inc since January 2015, a single combined title covering the CFO role and finance and administration. ConnectAndSell is listed as a software development company and described as a sales acceleration platform.
Regi Vengalil
LinkedInExperience: Chief Financial Officer · Pipedrive
Chief Financial Officer at Pipedrive since December 2025; Pipedrive is described as sales CRM and pipeline management software. Former Chief Financial Officer at Trax Retail (2022–2025), at Metromile (2021–2022) and Chief Financial Officer, Egencia at Expedia Group (2019–2021); also listed as a Porch Group director and audit committee member since 2020.
Rick Hasselman
LinkedInExperience: Chief Financial Officer · Podium
Former Chief Financial Officer at Podium (2019–2022), described in the profile as an AI lead generation, management and conversion platform that helps businesses attract and convert leads. Chief Financial Officer at Clari + Salesloft since March 2026, and former Chief Financial Officer at Expel (2022–2026) and VP Finance and Operations at Sumo Logic (2014–2019).
Choose the right perspective
Match the CFO's company stage and ownership to your own, since a venture-backed startup, a private equity-owned platform and a large software company plan and report very differently. Also read each person's other roles, which show whether they came up through investor relations, controllership and accounting, or finance roles at large software companies.
Questions to take into the conversation
- 01Which subscription metrics matter most when you plan growth spending for a sales software business?
- 02How do you think about seat-based pricing versus usage-based or outcome-based pricing for sales tools?
- 03What changes in finance and reporting when a sales technology company is acquired, merges with another vendor or adds AI products?
Reaching CFOs in sales technology
How can I contact one of these CFOs in sales technology?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 10 companies, including Xactly Corp, Collective[i] and Dialpad, based on profile data retrieved on October 3, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach CFOs in sales technology?
You choose the offer, starting at $5 per person. It includes Instant Expert's 20% fee, so an offer that pays the person $100 costs you $125. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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