Sales technology
10 RevOps tooling experts
These ten revenue operations professionals have run the CRM and go-to-market systems at the companies they worked for, in roles from Salesforce administrator to vice president. A reader can learn how revenue operations leaders run the CRM and the rest of the go-to-market tech stack inside a company.
Professionals to explore
01—10Ameer Johnson
LinkedInExperience: Salesforce Administrator & Marketing Operations · OTAVA®
Former Salesforce Administrator & Marketing Operations at OTAVA® (2017–2021). Other roles listed are Digital Marketing Analyst at SafeSend (2021–2026) and Marketing Operations Specialist at Thomson Reuters since 2025. The profile names Salesforce CRM, revenue operations and marketing technology as focus areas.
Candice Young
LinkedInExperience: Director of Revenue Operations · PeopleGrove
Former Director of Revenue Operations at PeopleGrove (2024–2025), Senior Manager, Revenue Operations at Storyblocks (2025–2026) and Revenue Operations Manager at 15Five (2023–2024); Staff Revenue Operations Engineer at Bettercomp since 2026. The profile describes building and scaling GTM systems, with a specialty in CRM architecture and process design.
Elizabeth Kouandjio
LinkedInExperience: Director, GTM Tools and Technology Operations · Grafana Labs
Director, GTM Tools and Technology Operations at Grafana Labs since April 2025. The profile describes experience managing a team of Salesforce Administrators and overseeing over 10 sales technologies, including LinkedIn Sales Navigator, Zoominfo and Salesloft. Other listed roles include Senior Manager, Revenue Systems (2024–2025) and Manager, Revenue Systems (2022–2025) at Recharge, and Salesforce Business Analyst at Businessolver (2019–2021).
Feras Abdel
LinkedInExperience: Senior Director of Revenue Systems · BuildOps
Senior Director of Revenue Systems at BuildOps since 2026. Former Senior Director of Revenue Operations at MaintainX (2024–2026) and Senior Director of Revenue Operations at Outreach (2021–2023), which the profile calls a sales engagement platform and where Abdel describes leading a team of leaders within revenue operations.
Heather Creel
LinkedInExperience: Director, Sales Systems · Pantheon
Director, Sales Systems at Pantheon since January 2023 and former Manager, CRM Systems there (2021–2023). The profile says Creel owns the GTM systems program and the Salesforce platform underneath it, and lists leading GTM systems strategy in the current role. Other listed roles include Enterprise CRM Director (2017–2019) and Senior Director Information Technology (2019–2021) at FLEETCOR.
Heather Robinette
LinkedInExperience: Senior Revenue Operations Manager · AppOmni
Senior Revenue Operations Manager at AppOmni since 2023 and former Revenue Operations Manager at Asite (2021–2023). The profile says Robinette has owned the full RevOps stack across sales, marketing, customer success and finance, and lists GTM systems, Salesforce and HubSpot as areas of focus.
JJ Raymond
LinkedInExperience: VP, Revenue Systems & Operations · Nasdaq eVestment
Former VP, Revenue Systems & Operations at Nasdaq eVestment (2013–2020). VP, Revenue Operations at PairSoft since 2026, where the profile says the role involves leading the revenue operations function across systems, analytics, forecasting, process optimization and GTM execution. Also AVP, Marketing Operations, Data & AI Strategy at Nasdaq (2020–2026).
Joe Nicholls Jr.
LinkedInExperience: Revenue Systems Manager · Monte Carlo
Revenue Systems Manager at Monte Carlo since June 2024, with Sr. Manager - Revenue Technology and GTM Engineer at Monte Carlo also listed since August 2026. The profile says that as GTM systems manager at Monte Carlo, Nicholls ensures the systems work for the reps and give the company the visibility it needs to grow. Former Director, Revenue Operations - Systems & Applications (2022–2024), Manager of Revenue Operations - Systems (2020–2022) and Salesforce Administrator (2018–2020) at Degreed.
Megan James
LinkedInExperience: Director, GTM Systems and Tools · Florence Healthcare
Former Director, GTM Systems and Tools at Florence Healthcare (2024–2025), a role in which the profile describes managing a team to optimize CRM architecture and about 20 GTM systems, streamlining processes across finance, legal, marketing, sales and customer success operations. Senior Director, GTM Systems and Enterprise Architecture at Florence Healthcare since January 2026; the listing also shows Director of Revenue Operations (2025–2026) and Lead Revenue Operations Systems Analyst (2023–2024) there.
Roxanne Pepin
LinkedInExperience: Revenue Operations Manager · Keelvar
Revenue Operations Manager at Keelvar since 2025 and former Marketing Operations Manager there (2024–2025). The profile says Pepin's passion lies in managing the RevOps tech stack and strategy and being hands on with the SaaS tools the company works with, implementing solutions for team members across departments.
Choose the right perspective
Match the person's CRM and company stage to yours, since a first CRM build at an early startup raises different questions than consolidating tools at a larger company. Ask which tools they personally administered or implemented rather than only selected.
Questions to take into the conversation
- 01How do you decide whether a new sales or marketing tool earns a place in the stack, and how do you retire tools that no longer pay off?
- 02What does a clean CRM data model look like for accounts, opportunities and renewals, and what usually breaks it?
- 03How do you keep forecasting, sales engagement and reporting tools in sync with the CRM as the team grows?
Reaching RevOps tooling experts
How can I contact one of these RevOps tooling experts?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 10 companies, including OTAVA®, PeopleGrove and Grafana Labs, based on profile data retrieved on October 3, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach RevOps tooling experts?
You choose the offer, starting at $5 per person. It includes Instant Expert's 20% fee, so an offer that pays the person $100 costs you $125. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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